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Lernen beginnen

Frage		Antworten
brand name Lernen beginnen		the title given to a product by the company that makes it
brand extension Lernen beginnen		using an existing name on another type of product
brand image Lernen beginnen		the ideas and beliefs people have about a brand
brand loyalty Lernen beginnen		the tendency to always buy a particular brand
brand awareness Lernen beginnen		how familiar people are with a brand
product range Lernen beginnen		the set of products made by a company
celebrity endorsement Lernen beginnen		the use of a well-known person to advertise products
product placement Lernen beginnen		when products are used in films or TV programmes
product launch Lernen beginnen		the introduction of a product to the market
product lifecycle Lernen beginnen		the length of time people continue to buy a product
market share Lernen beginnen		the percentage of sales a company has
market segment Lernen beginnen		customers of a similar age, income level or social group
market leader Lernen beginnen		the best-selling product or brand in a market
market research Lernen beginnen		information about what consumers want or need
market challenger Lernen beginnen		the second best-selling product or brand in a market

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