20. Lesson: Advertising

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Frage English Antworten English
a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is going to happen etc
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advertisement
Most car advertisements are aimed at men.
a large board fixed high on a wall outside on which large advertisements are shown
[billboard American English]
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hoarding
In Jerusalem, the advertisement hoardings, the posters on the buses, the names above the shops - all are in Hebrew.
an advertisement on television or radio
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commercial
a large printed notice, picture, or photograph, used to advertise something or as a decoration
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poster
The room was covered with posters.
a small book or piece of paper advertising something or giving information on a particular subject
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leaflet
a small sheet of paper advertising something
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flyer
a piece of writing on the back of a book, which talks about the good things in it
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the blurb
folded leaflet with advertising message, usually illustrated
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brochure
unwanted letters in the post, advertising things
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junk mail
short advertisements in a newspaper, in which people offer things for sale
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the classified ads
small ads
a television or radio advertisement made to look and sound like a real programme, often a financial news report or an advice show
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infomercial
an advertisement that appears at the top of a web page, that you click on to find out more about the company, product, or service
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banner ad
to completely cover a surface with sth, especially large pieces of paper, pictures etc
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plaster sth with sth
They plastered the election posters over walls.
suggested or understood without being stated directly [not explicit]
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implicit
a ... tune or phrase is easy to remember
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catchy
a short song used in advertisements
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jingle
a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
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watchdog
a consumer watchdog
sth bad that is ____ is very clear and easy to see, but the person responsible for it does not seem embarrassed or ashamed
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blatant
Pol. rażący, bezczelny
to make someone believe something that is not true, by using force, confusing them, or continuously repeating it over a long period of time
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brainwash
Pol. wszędzie występujący, wszędobylski
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ubiquitous
to divide things or people into groups according to their type, or to say which group or type something or someone belongs to:
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classify
Look for the classified adverts.
to raise something, or to fix something in a raised position:
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put up
Volunteers were putting UP posters.

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