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Which sentences refer to real situations and which to hypothetical ones?
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Experience shows that if the price is higher, people think your product is better. Lernen beginnen
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Real situation. conditional clause: is; result clause: think
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If a video goes viral, it will get millions of views. Lernen beginnen
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real situation. conditional clause: goes. result clause: will get
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People will click off unless the video is memorable. Lernen beginnen
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real situation. conditional clause: is. result clause: will click off.
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Your brand name will travel around the world provided the video goes viral. Lernen beginnen
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real situation. conditional clause: goes. result clause: will travel.
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Supposing you wanted to sell a new brand of chocolate ... what price would you set? Lernen beginnen
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hypothetical situation. conditional clause: wanted. result clause: would set.
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If another coffee shop opened next door ..., they'd sell at least a thousand cups each. Lernen beginnen
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hypothetical situation. conditional clause: opened. result clause: they'd sell
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Which words from the box could replace provided and supposing in sentences 4 and 5 above? Lernen beginnen
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if; providing; suppose; imagine; let's say; on condition that; as long as.
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Your brand name will travel around the world provided the video goes viral. Your brand name will travel around the world on condition that the video goes viral. Lernen beginnen
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Your brand name will travel around the world if the video goes viral. Your brand name will travel around the world providing the video goes viral. Your brand name will travel around the world as long as the video goes viral.
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Supposing you wanted to sell a new brand of chocolate, what price would you set? Suppose/Imagine you wanted to sell a new brand of chocolate, what price would you set? Lernen beginnen
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If/Providing you wanted to sell a new brand of chocolate, what price would you set? Let's say you wanted to sell a new brand of chocolate, what price would you set?
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Lernen beginnen
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Use sentences 1- and the words in Exercise 3 A above to help.
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RULE 1 Use a real conditional when a) something is always or generally true: Lernen beginnen
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if + present simple + present simple Experience shows that if the price is higher, people think your product is better.
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RULE 1 Use a real conditional when b) something is likely to happen in the future as a result of a possible action/situation: Lernen beginnen
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if + present simple + (future with) will If a video goes viral, it will get millions of views.
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RULE 2 Use a hypothetical conditional when something is unlikely to happen in the present or future: Lernen beginnen
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if + past simple + would + infinitive without to. If another coffee shop opened next door ..., they'd sell at least a thousand cups each.
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RULE 3 As alternatives to if, it is possible too use: Lernen beginnen
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a) unless to mean if not b) providing/provided (that), on condition that or as long as to mean if and only if. c) suppose/supposing, imagine or let's say to say that something is unlikely. People will click off unless the video is memorable. Your brand name will travel around the world provided the video goes viral. Supposing you wanted to sell a new brand of chocolate, what price would you set?
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if + present simple + present simple Lernen beginnen
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Experience shows that if the price is higher, people think your product is better.
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if + present simple + will/going to/can/could/may/might/should + infinitive Lernen beginnen
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If a video goes viral, it will get millions of views.
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use unless to mean if not Lernen beginnen
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People will click off unless the video is memorable.
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use providing/provided (that), on condition that or as long as to mean if and only if. Lernen beginnen
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Your brand name will travel around the world provided the video goes viral.
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use suppose/supposing, imagine or let's say to say that something is unlikely. Lernen beginnen
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Supposing you wanted to sell a new brand of chocolate, what price would you set?
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use if + past simple + would/could/might/should + infinitive Lernen beginnen
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If another coffee shop opened next door ..., they'd sell at least a thousand cups each.
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SENTENCE STRESS: conditionals Lernen beginnen
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Listen and write sentences 1-5. Underline the stresses in each sentence.
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I’ll buy it if you reduce the price. Lernen beginnen
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I’d buy it if it weren’t so expensive. Lernen beginnen
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buy; weren't ... expensive
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Suppose you had the money, which one would you buy? Lernen beginnen
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Suppose; money; witch; one; buy
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I’ll come as long as you let me pay. Lernen beginnen
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You can’t come in unless you’re a member. Lernen beginnen
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TIP: In many situations, especially in speaking, we use only one clause of the conditional structure, e.g. Lernen beginnen
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Do you think I should take this job? Well, I'd take it. But it's up to you.
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Lernen beginnen
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the correct alternatives in the text.
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If you wanted to launch a new product for a specific audience and only that audience, what (1) you do? Lernen beginnen
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If you wanted to launch a new product for a specific audience and only that audience, what would you do? The answer is to get a vlogger to endorse your product. A vlog is a video blog and a vlogger is the person who presents the videos.
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If your product were, for example, lipstick, you (2) choose someone who gives advice on makeup - her followers are your perfect target audience. Lernen beginnen
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If your product were, for example, lipstick, you would choose someone who gives advice on makeup - her followers are your perfect target audience. It works like this: you send the vlogger a sample of your product
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and then, (3) the vlogger likes your product, Lernen beginnen
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and then, providing the vlogger likes your product,
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she (4) mention it on one of her vlogs. Lernen beginnen
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she will mention it on one of her vlogs.
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OK, you pay her of course, but (5) she's a vlogger with a large following (some have over a million), Lernen beginnen
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OK, you pay her of course, but as long as she's a vlogger with a large following (some have over a million),
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your investment (6) be worthwhile and sales should boom. Lernen beginnen
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your investment will be worthwhile and sales should boom.
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Just be sure that your suppliers have full stocks - if the vlog (7) online in the morning, your lipstick may be sold out by afternoon. Lernen beginnen
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Just be sure that your suppliers have full stocks - if the vlog goes online in the morning, your lipstick may be sold out by afternoon.
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Now supposing you (8) your own vlog, you would be wasting your time. Lernen beginnen
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Now supposing you made your own vlog, you would be wasting your time.
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Even less-well-known vloggers have a bigger audience than you (9) be able to get at first. Lernen beginnen
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Even less-well-known vloggers have a bigger audience than you would be able to get at first.
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Remember, (10) you reach your target audience, Lernen beginnen
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Remember, unless you reach your target audience,
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your product (11) go anywhere, Lernen beginnen
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your product won't go anywhere,
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and neither will you. And that (12) be a shame. Lernen beginnen
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and neither will you. And that would be a shame.
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