BRAND - DEFINITIONS

A brand

is a name given to a product by a company so that the product can easily be recognized by its name or its design. A brand is a set of association in the mind of the consumer.

Brand name

is the tittle given to a product by company that makes it.

Brand awareness

it is how familiar people are with a brand (or its logo, slogan).

Brand loyalty

is tendency to always buy a particular brand.

Brand image

means the collection of ideas and beliefs that people have about the brand.

Brand stretching

is using an existing name on another type of product.

Product placement

is when products are used in films or TV shows, TV programmes.

Product endorsement

is use of the well-known person to advertise a product. Famous people say in an advertisement how good they think it is. People will buy the product because they like or trust the person.

Product launch

is the introduction of a product to the market. It is when we show or make a new product available for sale for the first time.

Product lifecycle

is the length of time people continue to buy a product.

Product range

is the set of products made by a company.

Market leader

is the best-selling product or brand in a market.

Market challenger

is the second best-selling product or brand in a market.

Market segment

means customers of a similar age, income level or social group.

Market share

is the percentage of sales a company has.

Market research

means information about what consumers want or need.

Durable

if something is durable, it lasts a long time, even if it is used a lot.

Fake

a copy of an original product that is intended to deceive people into believing it is the real one.

Logo

a design or way of writing its name that a company uses as its official sign on its products, advertising.

Packaging

material, boxes used for wrapping goods to protect them

Reliable

someone or something that is reliable can be trusted or depended on.

A downmarket product

means a cheap product or a product of low quality.

Upmarket

involving goods and services that are expensive and perhaps of good quality.

Focus group

is a group of customers brought together by a company to help it do market research. The customers are asked to discuss their feelings and opinions about products, advertisements, companies, etc.

Target group

is a limited group of people or area that plane, idea, product is aimed at.