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Frage		Antworten
the tendency to always buy a particular brand Lernen beginnen		brand loyalty
the ideas and beliefs people have about a brand Lernen beginnen		brand image
using an existing name on another type of product Lernen beginnen		brand stretching
how familiar people are with a brand (or its logo and slogan) Lernen beginnen		brand awareness
the title given to a product by the company that makes it Lernen beginnen		brand name
the introduction of a product to the market Lernen beginnen		product launch
the length of time people continue to buy a product Lernen beginnen		product lifecycle
the set of products made by a company Lernen beginnen		product range
when products are used in films or TV programmes Lernen beginnen		product placement
the use of a well-known person to advertise products Lernen beginnen		product endorsement
the best-selling product or brand in a market Lernen beginnen		market leader
information about what consumers want or need Lernen beginnen		marker research
the percentage of sales a company has Lernen beginnen		market share
the second best-selling product or brand in a market Lernen beginnen		market challenger
customers of a similar age, income level or social group Lernen beginnen		market segment

Brand management