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Frage		Antworten
tendency to always buy a particular brand Lernen beginnen		loyalty
the ideas and beliefs people have about a brand Lernen beginnen		image
using an existing name on another type of product Lernen beginnen		stretching
how familiar people are with a brand (or its logo and slogan) Lernen beginnen		awareness
the name given to a product by the company that makes it Lernen beginnen		name
the introduction of a product to the market Lernen beginnen		launch
the lenght of time people continue to buy a product Lernen beginnen		lifecycle
the set of products made by a company Lernen beginnen		range
when products are used in films or TV programmes Lernen beginnen		placement
the use of a well-known person to advertise products Lernen beginnen		endorsement

branding 2