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launching a new product or service at a high price point, before gradually lowering your prices over time
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you start with low prices and gradually increase them
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Competitive pricing/Matching the market leaders Lernen beginnen
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to drive your target audience away from your competitors and toward your brand
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Premium pricing/prestige pricing Lernen beginnen
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you build the perceived value of your product or service by overpricing
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attract customers by offering one major discounted product or product line while encouraging them to purchase more
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the belief that a price can have a psychological impact.
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companies base their pricing on how much the customer believes a product is worth
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low in quality and cheap in price
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the belief that a price can have a psychological impact.
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the concept of making a product that was first offered seem cheaper when it put alongside another product.
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pricing strategy in which a company or seller combines several products and then sells them at a single price instead of charging separate prices for each of them
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to do something without any mistakes or failures
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the point at which total cost and total revenue are equal. There is no net loss or gain
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very well known by the public, famous
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the state of being unknown or unimportant
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struggling eagerly to achieve sth
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existing in sth as a permanent, essential or characteristic attribute
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finding and identifying sth with great accuracy or precision
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the agency employee responsible for a client’s marketing and administrative efforts
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a person responsible for writing advertising copy and generating creative concepts, often in collaboration with an art director or creative director
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a general term to describe any aggressive advertising technique
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a clever phrase or melody used to capture the consumer’s attention and help make the advertising message more memorable
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extreme promotion of a person, idea or product
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a catchy musical refrain delivering an advertising message, frequently used on radio or television
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the presentation of an advertising message to a prospective or existing client
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the recorded, offscreen voice heard on a television or radio commercial
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