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Frage		Antworten
market Lernen beginnen		all the potential customers share a particular need or want
marketing Lernen beginnen		the process of developing, pricing, distributing and promoting the goods or services that satisfy such needs
marketing combines 6 Lernen beginnen		research, product development, distribution, advertising, promotion, product improvement
6 P Lernen beginnen		product, price, promotion, place, packaging, ppl
market leader Lernen beginnen		firm with a much larger market share than its competitors
market challenger Lernen beginnen		a company that number two in an industry, but which would like to become nr1
market follower Lernen beginnen		a smaller company in an industry, more or less content with its existing market share
market nichers Lernen beginnen		small, specialised companies, which target segments within segments
monopoly Lernen beginnen		a market in which one single producer can fix an artifically high price
oligopoly Lernen beginnen		a market dominated by a few large suppliers and which it is hard for new companies to break into
cartel Lernen beginnen		a group of companies which chose to collaborate by sharing out markets, co-ordinating their prices and so on
dominant-firm oligopoly Lernen beginnen		a situation in which the market leader can determine the price that its competitors can charge
natural monopoly Lernen beginnen		a market in which it is normal to have only one supplier -e.g. utilities such as water and sewage
differential advantage Lernen beginnen		a feature that makes you stand out
selling point Lernen beginnen		feature which makes your product sell well
point of sale Lernen beginnen		place where we sale
market driven economy Lernen beginnen		an economy controlled by market forces rather than by government action
price skimming Lernen beginnen		a product pricing strategy by which firm charges the highest initial price that customers will pay
product life cycle Lernen beginnen		introduction, growth, maturity, decline
economies of scale Lernen beginnen		a proportionate saving in costs gained by an increased level of production
market penetration strategy Lernen beginnen		selling the product at as low a price as possible in order to attain a large market share
product recall Lernen beginnen		request from a manufacturer to return a product after the discovery or safety issues
undercover marketing Lernen beginnen		marketing in which customers do not realize they are being marketed to
e-marketing Lernen beginnen		using electronic media like email or SMS to promote products
direct marketing Lernen beginnen		promoting products to target customers, eg through addressed mail
product placement Lernen beginnen		putting products or references to product in media like films
viral marketing Lernen beginnen		marketing that spreads from consumer to consumer, often online
advertising Lernen beginnen		persuading ppl to buy a product or service by announcing it on eg TV
4 C Lernen beginnen		customer solution, cost, convienience, communication
mix coherency Lernen beginnen		refers to how well the components of the mix are blended together
mix dynamics Lernen beginnen		refers to how the mix is adapted to a changing business environment
determining market segmentation Lernen beginnen		is about adapting the marketing mix to different customer subgroups

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