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Lernen beginnen

Frage		Antworten
Marketing concept Lernen beginnen		a philosophy in which achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.
Societal marketing concept Lernen beginnen		holds the idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests.
Customer lifetime value Lernen beginnen		is the value of the entire stream of purchases a customer makes over a lifetime of patronage.
Customer Equity Lernen beginnen		is the total combined customer lifetime values of all of the company's customers
Marketing myopia Lernen beginnen		paying more attention to the specific products than to the benefits and experiences produced
Customer-perceived value Lernen beginnen		The customer's evaluation of the difference between all the benefits and all the costs a marketing offer relative to those of competing offers.
Marketing management Lernen beginnen		Choosing target markets and building profitable relationships
Market segmentation Lernen beginnen		refers to dividing the markets into segments of customers
Target marketing Lernen beginnen		refers to which segment to go after
Choosing a value proposition Lernen beginnen		the company must decide how it will differentiate and position itself in the marketplace

Marketing