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Frage		Antworten
customers of a similar age, income level or social group Lernen beginnen		market segment
specific messages designed to persuade an audience Lernen beginnen		advertisement
research technique, interview which has conversational nature Lernen beginnen		in-depth interviews
working on data that has already been completed Lernen beginnen		desk research - secondary research
particular group of people to which an advertisement, a product is directed Lernen beginnen		target audience
the group of respondents Lernen beginnen		sample size
contract with an outside firm to produce goods or services rather than to produce them internally Lernen beginnen		to outsource
to collect facts and figures Lernen beginnen		to compile data
within the company Lernen beginnen		in-house

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