→ Marketing → Start Lernen / Flashcards Herunterladen MP3

Frage		Antworten
the ability to get something easily Lernen beginnen		Accessibility
the state of being cheap enough for People to be able to buy Lernen beginnen		affordability
involving business arrangements or trade between two businesses Lernen beginnen		b2b
involving the sale of goods or serivices directly to customer Lernen beginnen		b2c
relating to trade in products and services between businesses and goverment Lernen beginnen		b2g
the act of measuring the quality of something by comparing it with something else Lernen beginnen		benchmarking
a product that is made by particular company Lernen beginnen		brand
knowledge of the name of a company and the products it sells Lernen beginnen		brand awarness
the stage of brand loyalty where the buyer will akceptacji no alternative Lernen beginnen		brand insistence
the habit of always buying a product with the same name Lernen beginnen		brand loyalty
nazwą marki Lernen beginnen		brand name
a situation when a customer chooses one brand over another consistently Lernen beginnen		brand preference
the ability to recognize the brand Lernen beginnen		brand recognition
a study to find out when a business will start to make as much money as it has spent on products Lernen beginnen		breakeven analysis
to use a situation to your own advantage Lernen beginnen		capitalize on
kanal dystrybucji Lernen beginnen		distribution channel
końcowy odbiorca Lernen beginnen		end user
a price that is higher than it should be Lernen beginnen		exorbitant/inflated price
luki na rynku Lernen beginnen		gaps in the market
situation in whcich something is advertised and discussed in social media Lernen beginnen		hype
the pratcice of adding new products to a product range to make it more complete Lernen beginnen		line filling
the addition of a product or service with different features, sizes, pprices Lernen beginnen		line stretching (poszerzanie Lini asortymentu)
penetracja rynku Lernen beginnen		market penetrarion
badanie rynku Lernen beginnen		market research
a situation in which no more of product csn be sold because there are no place for it Lernen beginnen		market saturation
segmentacja rynku Lernen beginnen		market segmentation
udział w rynku Lernen beginnen		market share
the pratcice of charging a high price for a new product Lernen beginnen		market skimming
the combination of action a company uses when selling a product or a service Lernen beginnen		marketing mix
to increase the price of something Lernen beginnen		mark-up
product that is intended to be bought by as many People as possible Lernen beginnen		mass market
an opportunity for a company to offer a product that is not offered by other companies Lernen beginnen		niche
a measure of the number of chances that a customer who May be interested in a particular product will have to see an advertisement for it Lernen beginnen		OTS opportunity to see
to do something TK get an advantage Lernen beginnen		ploy (trick marketingowy)
a strategy in which companies charge a higher price for a product to convience customer the product s better quality Lernen beginnen		prestige pricing
price is equal to the sold products Lernen beginnen		price elasticity
a product pricing strategy by which a company charges the highest initial price Lernen beginnen		price skimming
information that you collect yourself Lernen beginnen		primary data
ability to distinguish a product from other similar one Lernen beginnen		product differentiation
cykl życia produktu Lernen beginnen		product life cycle
linia produktow Lernen beginnen		product line
the combination of products and services that company sell Lernen beginnen		product mix
rentownosc Lernen beginnen		profitability
methods or resources that conpel consumer to by a product or service Lernen beginnen		promotional tool
basen on information that Cannon be easily measured Lernen beginnen		qualitative (jakościowe)
related to information that can be shown in number and amounts Lernen beginnen		quantitative
the price of company shares on a stock market Lernen beginnen		quotation
the quantity or number of products sold Lernen beginnen		sales volume
a small number of People from a larger group that is boeing tested Lernen beginnen		sample of people
make sure that company products and customer experience meet customer expectations Lernen beginnen		satisfy customer needs
markwt in which, more product avaiable than the People that want to buy it Lernen beginnen		Saturated
data that is publicly avaiable Lernen beginnen		secondary data
working with less than usual speed or energy Lernen beginnen		sluggish
the fact of something reaching a level or point at which something starts to happen or change Lernen beginnen		threshold effect (efekt wartości granicznej)
to producent something for a particulqr purpose or a particular group of people Lernen beginnen		to aim at
to try to find out detailed information about a lot of different People or things Lernen beginnen		to carry out the research
to be more successful than competition at selling the product Lernen beginnen		to corner the market
różnicować Lernen beginnen		differentiate
to stop producing or offering a product Lernen beginnen		to discontinue a product
to engage in the process o gathering and analyzing information about a market Lernen beginnen		to do/carry out/conduct market research
to debut a new product to the market Lernen beginnen		to launch/introduce/bring out a product
to earn less money than the ammount that is spent Lernen beginnen		to make a loss
to esrn more money than the amount that is spent Lernen beginnen		to make a profit
to reach a stare where no more can be added Lernen beginnen		to reach a saturation
to divide the target market into approchable groups Lernen beginnen		to segment a market
to establish or come up with the price Lernen beginnen		to set a price
to Pay part of the cost of producing a good in order to reduce its price Lernen beginnen		to subsidize prices
to direct an action at a psrticular person or group Lernen beginnen		to target at
to make change to existing product which improve the functionality Lernen beginnen		to upgrade a product
to take money out of an account Lernen beginnen		to withdraw
to stop selling a product Lernen beginnen		to withdraw a product
an offer that consists of everyrhing consumers evaluate Lernen beginnen		total product offer
a name or symbol on a product that shows it was made by a particular company Lernen beginnen		trademark
unikatowa cecha produktu Lernen beginnen		USP unique selling point
a service that is ussed by the public Lernen beginnen		utillities
stosunek ceny do jakości Lernen beginnen		value-for-money
hurtownik Lernen beginnen		wholesaler

Marketing

Sie müssen eingeloggt sein, um einen Kommentar zu schreiben.

Mehr