Noun compunds and noun phrases

marketing campaign

a planned series of activities that involves encouraging people to buy a product or service (Kampania marketingowa)

marketing budget

the amount of money you have available to spend on advertising (budżet marketingowy)

marketing strategy

(strategia marketingowa)

market leader

the company that sells most of a product or service in a particular market (lider na rynku)

market survey

an examination of what people want to buy, how to communicate with them through advertising, what competitors are doing (badania rynku)

product range

all the types of products that a company or store sells (zakres produktów)

product features

important characteristic of something that is manufactured or grown to be sold, usually in large quantities (cechy produktu)

product launch

the process of introducing a new product for sale for the first time and attracting people's attention to it (Wprowadzenie produktu)

advertising campaign

a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it (kampania reklamowa)

advertising agency

a company that produces advertisements: (Agencja reklamowa)

advertising slogan

a short easily remembered phrase to persuade people to buy products or services (slogan reklamowy)

brand awareness

knowledge of the name of a company and the products it sells (świadomość marki)

brand image

a set of features and ideas that customers connect in their minds with a particular product or brand (wizerunek marki)

brand loyalty

the habit of always buying a product with the same name, made by the same company (lojalność wobec marki)

sales figures

the value or amount of the total sales of an industry's or company's products for a particular period (wyniki sprzedaży)

sales forecast

a statement of what the amount or value of a company's sales is likely to be in the future, based on information available now about the market, past sales (Prognoza sprzedaży)

sales targets

(cele sprzedaży)

price rise

(wzrost cen)

price range

the range of prices at which similar products or services are sold (Przedział cenowy)

list price

the price of something, suggested by the company that makes it (Cennik)

a manufacturing subsidiary

company that is owned by a larger company that produce goods in large numbers (produkcyjny zależną)

a draft agenda

a formal suggestion containing list of matters to be discussed at a meeting (projekt porządku obrad)

a phone conversation

talk between two or more people using the telephone (rozmowy telefonicznej)

a network operator

a person who helps to connect people on a phone system (operator sieci)

a oil refinery

a refinery that produces oils (rafinerii ropy)

company executives

executives that work for the company (kierownictwo firmy)

executive

someone in a high position, especially in business, who makes decisions and puts them into action (wykonawczy)

a travel agency

a company or shop that makes travel arrangements for people (Biuro podróży)

market research

research into market (badania rynku)

rail transport

transport by rail (transport kolejowy)

leisure activities

activities for leisure (wypoczynek)

leisure

the time when you are not working or doing other duties (wolny czas)

at (your) leisure

when you want to and when you have time to (w wolnym czasie)

a web page

a page on the Web (strona internetowa)

their Paris store

their store in Paris (ich Paris sklep)

income distribution

the way that income is shared or divided up in an economy or society (dystrybucja dochodu)

five

star hotel

the decisions that people make to buy or not to buy a product, and the things that influence their decisions (zachowanie konsumentów puchasing)

consumer puchasing behaviour

risk assessment

the process of examining the risks involved in a planned activity (ocena ryzyka)

brand names

the name given to a particular product by the company that makes it (nazwy marek)

sales policy

a set of ideas or a plan of what to do in particular situations that has been agreed to officially by a group of people, a business organization, a government, or a political party (polityka sprzedaży)

needs analysis

a study of the types of thinngs needed by an organization's employees (analiza potrzeb)

price list

a list of prices for the goods or services offered by a company (cennik)

line management system

(System magament linia)

production research centre

(produkcja ośrodek badawczy)

travel insurance claim form

(ubezpieczenie w podróży claim form)

Motorola's software development establishments

(zakłady rozwoju oprogramowania Motoroli)

software development establishments

ośrodki rozwoju oorogramowania

inspiring team leadership

(inspirujące przywództwo zespół)

international business development directors

(międzynarodowe dyrektorzy rozwoju biznesu)

extremely boring conference presentation

(bardzo nudne prezentacji konferencyjnej)

increasingly volatile mobile phone market

(coraz bardziej lotny rynek telefonów komórkowych)

really impressive advertising compaign

(naprawdę imponująca reklama compaign)

new relations costumer department

(nowe stosunki dział kostiumer)

highly competitive mobile phone market

(wysoce konkurencyjny rynek telefonów komórkowych)

incredibly successful launch product

(niezwykle udany produkt launch)

loyal costumer base

(lojalna baza kostiumer)

extremely thorough sales report

(bardzo dokładny raport sprzedaży)

absolutely brilliant global campaign

(absolutnie genialna kampania globalna)

increasingly competitive marketing environment

more and more (coraz bardziej konkurencyjnym środowisku marketingu)