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The allure of the stage.

sexual allure

the allure of working in television; sexual allure; The allure of the stage drew him back to acting.

Todd: Ah, I did, actually, that was the big allure of the job, like I won’t say the name of the company, but I worked for a major, major fast food chain around the world, and I thought, oh, I can eat all the hamburgers I want.

He gave himself up to her allure.