|
Frage |
Antworten |
an economy which allows materials and products to feed back into the system Lernen beginnen
|
|
|
|
|
the process by which the goods a company produces are destroyed or disposed of Lernen beginnen
|
|
|
|
|
a policy of producing consumer goods that rapidly become obsolete Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
planning or thinking about the future in a positive way Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
supply or put smth back into a process or situation where it was used before Lernen beginnen
|
|
|
|
|
modułowy, consisting of seperate parts which can be put together to form smth Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
important, special and interesting part of the product Lernen beginnen
|
|
|
|
|
advantage that customer gets if they buy product Lernen beginnen
|
|
|
|
|
smth that makes a product special Lernen beginnen
|
|
USP (Unique Selling Point)
|
|
|
linia produktów, a group of related products marketed under a single brand name by the same company Lernen beginnen
|
|
|
|
|
asortyment produktów, company’s assortment of product lines Lernen beginnen
|
|
product mix/product portfolio(product range)
|
|
|
introduction, growth, maturity and decline Lernen beginnen
|
|
|
|
|
Szybko zbywalne towary konsumpcyjne Lernen beginnen
|
|
fast-moving consumer goods
|
|
|
|
Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
produkty własnej marki (AmE) Lernen beginnen
|
|
|
|
|
profitability- MARKET SKIMMING Lernen beginnen
|
|
setting high prices to maximize revenue and minimize costs
|
|
|
market share - MARKET PENETRATION Lernen beginnen
|
|
setting low prices to increase a percentage of the market share
|
|
|
|
Lernen beginnen
|
|
setting high prices to maintain an image of exclusivity
|
|
|
selling product at a price non profitable Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
it tricks customers into thinking they made a good deal Lernen beginnen
|
|
|
|
|
business presents customers several different prices to make them buy particular product Lernen beginnen
|
|
|
|
|
kanał dystrybucji – pośrednicy Lernen beginnen
|
|
distribution channel- intermediets
|
|
|
marketing bezpośredni – bez pośredników i zbytu Lernen beginnen
|
|
direct marketing - no intermediaries or outlets
|
|
|
marketing partyzancki(programy lojalnościowe) Lernen beginnen
|
|
|
|
|
lokowanie produktu (reklama w filmie) Lernen beginnen
|
|
|
|
|
reklama przez znaną osobę Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
rozciąganie marki na inne produkty Lernen beginnen
|
|
|
|
|
product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time Lernen beginnen
|
|
|
|
|
a group of people who share one or more similar characteristics Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
Być skłonnym, be likely to do smth Lernen beginnen
|
|
|
|
|
a situation that is difficult to understand bc it has a facts that contradict Lernen beginnen
|
|
|
|
|
być pozycjonowanym, be put in a particular place Lernen beginnen
|
|
|
|
|
przekonujący, able to make other people believe smth Lernen beginnen
|
|
|
|
|
taktyka, a method you use to achieve smth Lernen beginnen
|
|
|
|
|
atrakcyjny, offering an experience that is enjoyable Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
to remove the effect of one thing by doing another thing that has the opposite effect Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
|
Lernen beginnen
|
|
|
|
|
to manage to use something in a way that brings good results Lernen beginnen
|
|
|
|
|
it cannot be used in a court Lernen beginnen
|
|
|
|
|
dobrze zorientowany, knowing a lot about something Lernen beginnen
|
|
|
|
|
być czymś więcej, niż się wydaje, na pierwszy rzut oka Lernen beginnen
|
|
be more than meets the eye
|
|
|
