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Frage		Antworten
loyalty Lernen beginnen		the tendency to always buy a particular brand
image Lernen beginnen		the ideas and beliefs people have about a brand
stretching Lernen beginnen		using an existing name on another type of product
awareness Lernen beginnen		how familiar people are with a brand (or its logo and slogan)
name Lernen beginnen		the title given to a product by the company that makes it
launch Lernen beginnen		the introduction of a product to the market
lifecycle Lernen beginnen		the length of time people continue to buy a product
range Lernen beginnen		the set of products made by a company
placement Lernen beginnen		when products are used in films or TV programmes
endorsement Lernen beginnen		the use of a well-known person to advertise products
leader Lernen beginnen		the best-selling product or brand in a market
research Lernen beginnen		information about what consumers want or need
share Lernen beginnen		the percentage of sales a company has
challenger Lernen beginnen		the second best-selling product or brand in a market
segment Lernen beginnen		customers of a similar age, income level or social group
underground, subway, Lernen beginnen		metro
city centre, downtown Lernen beginnen		centrum miasta
hand luggage, carry-on baggage Lernen beginnen		bagaż podręczny
single, one way Lernen beginnen		w jedną stronę
return, round trip Lernen beginnen		Podróż powrotna, podróż w obie strony
motorway, freeway Lernen beginnen		autostrada
public toilet, rest room Lernen beginnen		toaleta
lift, elevator Lernen beginnen		winda
economy class, coach class Lernen beginnen		klasa ekonomiczna, klasa autokarowa
timetable, schedule Lernen beginnen		harmonogram
car park, parking lot Lernen beginnen		parking
queue, line Lernen beginnen		kolejka
bill, check Lernen beginnen		rachunek
booking, reservation Lernen beginnen		rezerwacja
ground floor, first floor Lernen beginnen		parter
Peak travel Lernen beginnen		happens at times when the largest number of people are travelling.
When you check in Lernen beginnen		you go to desk at a hotel/airport to say you have arrived.
Frequent-flyer points Lernen beginnen		are awarded by airlines to reward customer loyalty.
An upgrade Lernen beginnen		is a change to a better seat or level of service.
A lounge Lernen beginnen		is a room in a hotel/airport where people can sit and relax.
A boarding pass Lernen beginnen		is a card you must show in order to get on a plane.
Ground staff Lernen beginnen		are all the people who work at an airport, but not the pilots or cabin crew.
luxury brand Lernen beginnen		luxury brand
chief executive Lernen beginnen		chief executive
parent company Lernen beginnen		parent company
fourth quarter Lernen beginnen		fourth quarter
management style Lernen beginnen		management style
fuel-efficient models Lernen beginnen		fuel-efficient models
team approach Lernen beginnen		team approach
dramatic effect Lernen beginnen		dramatic effect
downgrade Lernen beginnen		downgrade
downsize Lernen beginnen		downsize
decentralise Lernen beginnen		decentralise
deregulate Lernen beginnen		deregulate
update Lernen beginnen		update
upgrade Lernen beginnen		upgrade
reassess Lernen beginnen		reassess
redevelop Lernen beginnen		redevelop
relaunch Lernen beginnen		relaunch
relocate Lernen beginnen		to relocate
reorganise Lernen beginnen		reorganize
restructure Lernen beginnen		restructure
retrain Lernen beginnen		retrain

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