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Frage		Antworten
the tendency to always buy a particular brand Lernen beginnen		loyalty
the ideas and beliefs people have about a brand Lernen beginnen		image
using an existing name on another type of product Lernen beginnen		stretching
how familiar people are with a brand (or its logo and slogan) Lernen beginnen		awareness
the title given to a product by the company that makes it Lernen beginnen		name
the introduction of a product to the market Lernen beginnen		launch
the lenght of time people continue to buy a product Lernen beginnen		lifecycle
the set of products made by a company Lernen beginnen		range
when products are used in films or TV programmes Lernen beginnen		placement
the use of a well-known person to advertise products Lernen beginnen		endorsement
the best selling product or brand in a market Lernen beginnen		leader
information about what consumers want or need Lernen beginnen		research
the percentage of sales a company has Lernen beginnen		share
the second best-selling product or brand in a market Lernen beginnen		challenger
customers of a similar age, income level or social group Lernen beginnen		segment
room Lernen beginnen		not enough leg
luggage Lernen beginnen		lost or related...
queues Lernen beginnen		long...... at check-in
food Lernen beginnen		poor quality....... and dring
trolleys Lernen beginnen		no baggage... available
seats Lernen beginnen		overbooking of...
cancellations Lernen beginnen		flight delays and...
jet Lernen beginnen		tiredness and ... lag
checks Lernen beginnen		delays for security...
cabin Lernen beginnen		oversize hand luggage in the...

BRAND AND TRAVELLING ANG/ANG

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