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Frage		Antworten
Combines all of its marketing goals into one plan A company’s plan that identifies how it will use matketing to achive its goals Lernen beginnen		Marketing strategy
Describes activitIes involved in achieving specigic marketing objectives within a set timeframe A formal, written document that directs a company’s activities for a specific period of time Lernen beginnen		Marketing plan
Actions used by a company which are usually known as 4Ps: product, price, place, promotion The combination of actions a company uses when selling a product or service. These are often described as four Ps(product, price, place, promotion) Lernen beginnen		Marketing mix
Adjuating market strategies when entering foreign markets The process of changing to suit a different market Lernen beginnen		Market adaptation
Dividing the market into groups of buyers with the same needs A process of dividing a market into meaningful, relatively similar, and identifiable segments or groups Lernen beginnen		Market segmentation
a process in which a product or brand becomes bought, used, or known by more and more people Company growth by increasing sales of current products to current market segments without changing the product Lernen beginnen		Market penetration
Not obvious way to promote products by placing it in film or television program A strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, etc. Lernen beginnen		Product placement
Collection of all the products or services offered by a company All the products a company has available for customers at any one time Lernen beginnen		Product portfolio
Characteristics of your product that describes its appearance components and capabilities A basic, physical, or extended attribute of a product or purchase Lernen beginnen		Product feature
Description of a customer or set of customers that includes buying patterns, creditworthiness and purchase history A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence Lernen beginnen		Customer profile
The clients to whom a business sells products and services The group of customers a business sells its products to Lernen beginnen		Customer base
Ability of a company or product to retain its customers over some specifird period The practice of keeping customers by building long-term relationships Lernen beginnen		Customer retention
Shaping brand among customers in the way that they will remember it more than others A branding stratedy in which marketers create a certain image or impression of a brand as compared to those of competitor’s brands Lernen beginnen		Brand positioning
Visible elements of a brand (colors, design, logotype, name, symbol) that togerher create the brand in customers mind The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in customers’ minds Lernen beginnen		Brand identity
Launching a new product by using an existing brand name on a new product in a different category Extending an existing brand name to new product categories Lernen beginnen		Brand extansion
A programme of activities over a period of time with the aim of persuading(przekonać) the public to buy a product Lernen beginnen		New advertising campaign
The person who has the higheat position in a company Lernen beginnen		Chief executive
The makers of clothes, shoes etc. in new and changing styles Lernen beginnen		Fashion producer
The organisation that makes expensive things bought for comfort and pleasure, not for basic needs Lernen beginnen		luxury-goods company
Possibility for future development and expansion Lernen beginnen		Growth potential
1. Able to talk and express yourself clearly. 2. Logical and well organized; easy to understand and clear 1. Zrozumiały 2. Logiczny / Spójny Lernen beginnen		Coherent
Able to express thoughts and feelings easily and clearly, or showing this quality Jasno wysławiający się / Elokwentny Lernen beginnen		Articulate
Able to persuade somebody to do or believe something Przekonujący Lernen beginnen		Persuasive
Able to speak read or write a language especially a foreign language, easily and well Biegły, Płynny Lernen beginnen		Fluent
Able to use language and express your opinions well, especially when you are speaking in public Elokwentny, Wygadany Lernen beginnen		Eloquent
A business company owned or controlled by another company Filia, Oddział Lernen beginnen		Subsidiary
Expressed clearly and in a few words Konkretny, Zwięzły Lernen beginnen		Succint
Hesitating before doing something because you do not want to do it or because you are not sure that it is the right thing to do Niechętny Lernen beginnen		Reluctant
Important client Kluczowi klienci Lernen beginnen		Key account
Information about how much things cost Cennik Lernen beginnen		Price list
A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sales of their products Targi Lernen beginnen		Trade fair
A lively and confident person who enjoys being with other people Ekstrawertyczny, Otwarty, Towarzyski Lernen beginnen		Extrovert
Main office Siedziba Lernen beginnen		Headquaters / Head office
Not available in shop Nie mieć na stanie Lernen beginnen		Out of stock
Not clear Niejasny, Niewyraźny, Mało precyzyjny Lernen beginnen		Vague
Not large, strong or improtant enough for a particular purpose Niedostateczny Lernen beginnen		Insufficient
Stop giving or offering something to somebody Wycofać z rynku Lernen beginnen		Withdrawn from the market
The person with the most important position in a company Prezes Lernen beginnen		CEO
The quality of doing something well with no waste of time or money Wydajność, Skuteczność Lernen beginnen		Efficiency
Reacting quickly and in a positive way Żywo reagujący Lernen beginnen		Responsive
Slow or unwilling to show a feelings or express opinions Powściągliwy Lernen beginnen		Reserved
Slow to speak or act because you feel uncertain, embarrassed or unwilling Niezdecydowany Lernen beginnen		Hesitant
To arrange to have an order Złożyć zamówienie Lernen beginnen		Place an order
To be unable to pay what you owe, and having had control of your financial matters given, by a law court, to a person who sells your prooerty to pay your debts Zbankrutować Lernen beginnen		To go bankrupt
To make a serious promise or decision Przysięgać Lernen beginnen		Vowed to
To make cartain that something is done or happens Zapewnić, Upewnić się, Dopilnować Lernen beginnen		To ensure
To make it possible for somebody to do something Umożliwić Lernen beginnen		Enable
To make something clearer or easier to understand Wyjaśnić Lernen beginnen		Clarify
To miss a point in time by which something must be done Nie dotrzymać terminu Lernen beginnen		Miss deadline
To officially choose someone for a job Mianować Lernen beginnen		Appoint
To send on Przekazać, Przekierować, Przesłać Lernen beginnen		Forward
To talk about somebody/something in a confused way, especially for a long time Rozwodzić się nad czymś, Przynudzać Lernen beginnen		Ramble
To upset or insult sb Obrazić kogoś Lernen beginnen		Cause offence
Unable to relax or express your feelings inna natural way Skrępowany Lernen beginnen		Inhabited
Very long and confused Rozwlekły, Chaotyczny Lernen beginnen		Rambling
With your attention directed to what you want to do; with very clear aims Skupiony, Skoncentrowany Lernen beginnen		Focused
A set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition Lernen beginnen		Competitive adventage
One who competes or is a rival of another business enterprise Konkurent Lernen beginnen		Competitor
A person or organization that helps another organization sell its goods and servuces to customers Dystrybutor Lernen beginnen		Distributor
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions Lernen beginnen		Focus group
A small amount of a product which you are given to try or taste Darmowa próbka Lernen beginnen		Free sample
Possibility for future development and expansion Potencjał wzrostu Lernen beginnen		Growth potential
Countries with cheap labor Lernen beginnen		Low-cost countries
Goods that were not necessery to support life; made life more enjoyable Dobra luksusowe Lernen beginnen		Luxury-goods
A group of buyers and sellers of particular good or service Rynek Lernen beginnen		Market
A relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs Nisza rynkowa Lernen beginnen		Market niche
The activity of gathering information about customers’ needs and preferences Badanie rynku Lernen beginnen		Market reaserch
Unprocessed natural products used in production Lernen beginnen		Raw materials
An intermediary who sells to customers Pośrednik Lernen beginnen		Retailer
One of the smaller groups or amounts that a larger group or amount can be divided into Lernen beginnen		Segment
A company’s most important products Najważniejszy produkt Lernen beginnen		Signature products
A type of situation analysis in which political, economic, sociological and technological factors are examined to chart an organization’s long-term plans Lernen beginnen		Step
A planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats Lernen beginnen		Swot
To form the total of something Lernen beginnen		To account for
To adjust or change to suit conditions Dostosować się Lernen beginnen		To adapt
To make something become international Lernen beginnen		To internationalise
To introduce a new product Lernen beginnen		To launch a product
To advertise and offer goods for sale Handlować Lernen beginnen		To market
Any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress this in their marketing Lernen beginnen		Unique selling point
A real-time event transmitted over the internet Transmisja internetowa Lernen beginnen		Webcast
A marketing intermediary that sells to other organizations Hurtownik Lernen beginnen		Wholesaler
To give the main facts in a short, clear way Powiedzieć coś w paru słowach Lernen beginnen		To put it in a nutshell
To talk about the most important thing Mówić do rzeczy Lernen beginnen		To get straight to the point
To hear about sth because the information has been passed from one person to another innconversation Dowiedzieć się o czymś pocztą pantoflową Lernen beginnen		To hear it on the grapevine
To give the latest information Objaśnić komuś sytuację Lernen beginnen		To put someone in the picture
To not underatand something Źle coś zrozumieć /zimterpretować Lernen beginnen		To get the wrong end of stick
To share similar opinions and ideas Nadawać na tych samych falach Lernen beginnen		To be on the same wavelenght
To fail to understand anything Nie móc się połapać, nie móc się zrozumieć Lernen beginnen		Can’t make head nor tail of it
To not understand someone Nie dogadywać się, mówić o dwóch zupełnie różnych rzeczach Lernen beginnen		To talk at cross
To delay talking about something Owijać w bawełnę Lernen beginnen		To beat about the bush
To be told sth by someone who has direct knowledge of it Dowiedzieć się o czymś z pierwszej ręki/ z pewnego źródła Lernen beginnen		To get it streight from the horse’s mouth
To try to communicate with an unresponsive person Mówić jak do ściany, Rozmawiać z kimś kto nie słucha Lernen beginnen		To be like talking to a brick wall
To include someone in group communication Lernen beginnen		To keep someone in the loop
To make stronger Cementować Lernen beginnen		To cement
To nurture Kultywować Lernen beginnen		To cultivate
To support or praise Sprzyjać Lernen beginnen		Encourage
To stimulate, promote, encourage Pielęgnować Lernen beginnen		Foster relations
To keep Utrzymać Lernen beginnen		Maintain
To repair Odbudować Lernen beginnen		Restore relations
To start again Wznowić Lernen beginnen		Resume relations
To reinforce Wzmocnić Lernen beginnen		Strenghten
To end something suddenly Zakończyć, Zerwać Lernen beginnen		Cut off
To make it difficult for something to cultivate in the normal way Przerwać, Zakłócić Lernen beginnen		Disrupt
To put something in a situation where there is a risk of failling or being harmed Zagrażać, Narażać na szwank Lernen beginnen		Jeopardise
To end a relationship with someone Zerwać kontakty, Stosunki Lernen beginnen		Sever
To make something unpleasant or unfriendly Psuć, Pogarszać Lernen beginnen		Sour
To make someone less confident or make something weaker Podkopać Lernen beginnen		Undermine
To start having a relationship or communicating with another company Nawiązywać kontakty Lernen beginnen		Establish
To make space Lernen beginnen		To make a room
To make use of a source of energy, knowledge, etc. that already exists Lernen beginnen		Tap into
A meeting Lernen beginnen		Get together
The fact of being responsible for your decisions or actions and expected to explain them when you are asked Odpowiedzialność Lernen beginnen		Accountability
To choose for an office or position Mianować Lernen beginnen		To appoint
Important or powerful people who you know and who will help you Znajomości Lernen beginnen		Connections
Interact with other people to exchange information and develop contacts, especially to further one’s career Lernen beginnen		Networking
The former male and female students of a school, college or uniwersity Absolwenci Lernen beginnen		Alumni
A legal document giving official permission to do something Lernen beginnen		Licence
A person who attempts to make a profit by starting a company or by operating alone in the business world Przedsiębiorca Lernen beginnen		Entrepreneur
Continue; happen Lernen beginnen		Carry on, Go on
To prepare something, usually something official, in writing Lernen beginnen		Draw sth up
Anticipate (spodziewać się) with pleasure Lernen beginnen		Look forward to
To arrange Zakladac np. biznes, Planować Lernen beginnen		Set up
To disappoint Lernen beginnen		Let sb down
Appear Okazać się Lernen beginnen		Turn out
To cancel Lernen beginnen		Call sth off
Arrive and register at a hotel or airport Lernen beginnen		Check in
Change sth into sth successful Lernen beginnen		Turn round
To be successful or develop in a particular way Lernen beginnen		Work out
To strenghten, develope Lernen beginnen		Build up
To postpone Przełożyć Lernen beginnen		Put off
To meet another person in order to do something together Lernen beginnen		Meet up
Have a good relationship Lernen beginnen		Get on well
A statememt that something is wrong or not satisfactory Skarga, Reklamacja Lernen beginnen		A complaint
Specoalized knowledge (in a particular field); expert skill Lernen beginnen		Expertise
A co-worker, an associate Kolega z pracy Lernen beginnen		Coleque
Self-employed (usually worked for various different companies not just one) Lernen beginnen		To work freelance
Someone you don’t know very well Lernen beginnen		Acquaintance
1. A total amount of goods or services sold by a company during a particular period of time. 2. The amount of money that a company gets from sales during a particular period 1. Obrót- szybkość sprzedaży jakiegoś produktu 2. Obrót finansowy Lernen beginnen		Turn over

Business English

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