Collective action

Collective action

A group member acts as a representative of the group and where the action is directed at improving the conditions of the group as a whole (Wright, 2009)

Why do people act together?

Relative deprivation, Anger, Identity, Efficacy, Moral values

What is it?

Social Identity Model of Collective Action

Normative Collective action

Anger + High efficacy

Nonnormative Collective action

Contempt + Low Efficacy

Anger - collective action

Action-oriented, linked to feelings of injustice, short term destructive, long term constructive

Contempt - collective action

"globalist", Linked to perceived low value of other, Can be "cold" or "hot", destructive, Can be "upward"

Participating in collective action affects activists in

feeling positive self-directed emotions, anger or contempt felt towards outgroup, reacting to successes and failures, identification or disidentification with or from broader groups (normative vs nonnormative actions)

Barriers to collective actions

Present alternatives (mobility or creativity), Conflict of loyalites