distribution and promotion

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a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing
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affinity marketing
someone who represents a company in dealing with customers
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agent
a person who buys and sells foreign money, shares in companies,
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broker
abbreviation for cost, insurance and freight; used as an incoterm to mean that the total price of goods sold includes the price of transporting them by ship as well as the price of insurance
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cif
the fact of two or more companies advertising and selling each other's products
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co-marketing
a small local store where you can buy food, newspapers, etc
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convenience store
a piece of paper or card that customers can use to buy goods and services at a lower price, or to get them free
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coupon
the area in which a particular service is available, or particular goods are sold
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coverage
the plan and system that a business has for dealing with customers over a period of time
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crm customer relationship mnagement
the activity of selling a different product to someone who is already buying a product from the same company
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cross-selling
direct-to-consumer approach, where the manufacturer controls all aspects of distribution
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direct distribution
type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in the advertiser's offer
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direct-response retailing
a store that sells products at lower than usual prices
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discount store
going from one house or building in an area to another
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door-to-door
the fact of a famous person appearing in an advertisement saying that they use and like a product
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endorsement
start to have contact with
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establish contact/relations with
an event at which objects such as paintings are shown to the public
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exhibition
used for stating that the buyer of goods is responsible for arranging and paying for them to be transported from the seller's factory
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ex-works
small piece of paper with information on it about a product or event
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flyer
(of a shipment of goods) delivered on board ship or other carrier without charge to the buyer
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fob free on board
program lojalnosciowy
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frequency programme
any form of marketing that is original, unusual, and not expensive
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guerilla marketing (partyzancki)
to hold a meeting at which a person or organization makes a public statement and reporters can ask questions
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hold press conferences
to mark a surface by pressing something hard into it
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imprinted logo
logistics processes are related to the movement of end products to the end user
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outbound logostics
logistics processes include the movement of raw materials, finished goods, and supplies from a manufacturer or other distribution channel to a fulfillment center
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inbound logistcs
something that encourages a person to do something
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incentive
- an expression from a list made by the International Chamber of Commerce that is used in the trade of goods from one country to another
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incoterms (International commercial terms)
marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers
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indivdualized advertising
brand owned by a retail store
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in-house brand
special presentations of a store’s products used to attract the buying public
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in-store display
person or an organization that helps other people or organizations to make an agreement by being a means of communication between them
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intermediary
to make an official statement to journalists by a large organization, a political party or a government department
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issue Press releases
person or a company that buys goods from the company that makes them and sells them to somebody else
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middleman
goods with established and special name that a company gives to a product
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name-Brand goods
The process of taking orders and sending products to customers
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order fulfilment
the business of giving the public information about a particular organization or person in order to create a good impression
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public relation
the building and land near to it that a business owns or uses
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premises
the act of making prices smaller
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price reduction
used to describe goods that are sold using the name of the store
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private label
series of things that are done to fulfill the request
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process an order
the use of particular products in films or television programmes in a way that makes people notice them, as a form of advertising
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product placement
it describes a blend of promotional variables chosen by marketers to help a firm reach its goals.
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promotional mix
the possibility that something will happen
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prospect
store that sells goods to the public
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retail outlet
person or business that sells goods to the public
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retailer
person who sells goods, services, etc
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saleperson
the transport of cargo as a business, especially on ships
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shipping
the activity of using a particular website to contact other people and share information
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social networking
product or service that is offered at reduced prices or rates
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special offer
business with presumed expertise in selling products within a specific category, e.g. clothing, furniture or medical supplies
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specialty store
financial support given by a sponsor
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sponsorship
small amount of sth
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spot
the entire process of making and selling commercial goods, including every stage from the supply of materials and the manufacture of the goods through to their distribution and sale
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supply chain
an exhibition where manufacturers show their products to other people in industry and try to get business
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trade fair

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