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Frage		Antworten
Marketing mix (4Ps) Lernen beginnen		Product, price, place, and promotion in a marketing strategy.
Market leader Lernen beginnen		The top-selling company in a market.
Market challenger Lernen beginnen		The second strongest competitor aiming to overtake the leader.
Market follower Lernen beginnen		A company that imitates the market leader’s strategy.
Market niche Lernen beginnen		A small, specialized market segment.
Market forces Lernen beginnen		Economic factors affecting supply and demand.
Market trends Lernen beginnen		General directions in which a market is moving.
To customize/to tailor a product Lernen beginnen		To adapt a product to individual needs.
A custom-made/ a tailor-made product Lernen beginnen		A product designed for a specific user.
Market segmentation (methods of market segmentation) Lernen beginnen		Dividing a market by demographics, behavior, etc.
Marketing strategy Lernen beginnen		A company’s overall marketing approach.
Marketing plan Lernen beginnen		A detailed plan for promoting a product or service.
Marketing drive Lernen beginnen		A focused marketing campaign.
Marketing expenditure Lernen beginnen		The total cost spent on marketing.
Product lifecycle Lernen beginnen		The stages of a product from launch to decline.
Product line Lernen beginnen		A group of related products offered by a company.
Product mix/ range / portfolio Lernen beginnen		All the products a company sells.
Brand awareness/recognition Lernen beginnen		Consumer familiarity with a brand.
Brand preference Lernen beginnen		Favoring one brand over others.
Brand loyalty Lernen beginnen		Consistent consumer preference for a brand.
Brand insistence Lernen beginnen		Refusal to accept substitutes for a preferred brand.
Quantitative vs qualitative data, research Lernen beginnen		Numerical vs descriptive data and methods.
Primary vs secondary data Lernen beginnen		First-hand data vs existing data sources.
A focus group Lernen beginnen		A selected group giving feedback on products.
Markup Lernen beginnen		The difference between cost and selling price.
Breakeven analysis, breakeven point Lernen beginnen		The point where costs equal revenue.
Market share Lernen beginnen		A company’s portion of total sales in a market.
Market segment Lernen beginnen		A distinct group of customers in a market.
Profitability Lernen beginnen		The ability to generate profit.
Benchmarking Lernen beginnen		Comparing business performance to industry bests.
Brand vs trademark Lernen beginnen		Brand is the image; trademark is the legal protection.
End-user Lernen beginnen		The final consumer of a product.
Value for money Lernen beginnen		A good balance between price and quality.
Early adopters Lernen beginnen		First users of new products or technologies.
To differentiate, differentiation Lernen beginnen		To make a product stand out from competitors.
To diversify, diversification Lernen beginnen		To expand into new markets or products.
Market saturation Lernen beginnen		When most potential customers already own a product.
Collocations with sales, product, market, price, brand, competition Lernen beginnen		Common word pairings with marketing terms.
Commercials Lernen beginnen		TV or radio advertisements.
Product placement Lernen beginnen		Featuring a product in media content.
Product endorsement Lernen beginnen		A celebrity or expert promoting a product.
Sponsorship Lernen beginnen		Financial support for promotion in return for visibility.
Advertorials Lernen beginnen		Ads presented as editorial content.
Banner ads Lernen beginnen		Online rectangular advertisements on websites.
Pop-ups Lernen beginnen		Online ads that appear suddenly.
Viral advertising Lernen beginnen		Ads spread rapidly via social sharing.
Billboards/hoardings Lernen beginnen		Large outdoor advertisements.
Posters Lernen beginnen		Printed promotional materials for display.
Free samples Lernen beginnen		Complimentary product given for trial.
Leaflet/flyers Lernen beginnen		Small printed advertisements.
Mailshots Lernen beginnen		Promotional materials sent by post or email.
Point-of-sale advertising Lernen beginnen		Ads at the place where sales are made.
Retail outlet Lernen beginnen		A store selling goods to customers.
Word-of-mouth Lernen beginnen		Promotion through personal recommendations.
Subliminal advertising Lernen beginnen		Hidden messages influencing consumers subconsciously.
Special offer Lernen beginnen		A temporary price reduction or deal.
Guerilla marketing Lernen beginnen		Unconventional promotional tactics.
Niche marketing Lernen beginnen		Targeting a specific, defined market segment.
Affinity marketing Lernen beginnen		Partnering with groups sharing similar interests.
Cold-calling Lernen beginnen		Unsolicited calls to potential customers.
Co-branding Lernen beginnen		Joint branding of a product by two companies.
Price sensitivity Lernen beginnen		How demand changes with price changes.
Permission marketing Lernen beginnen		Ads sent only to users who agree to receive them.
PR Lernen beginnen		Public relations; managing public image.
Repeat purchases Lernen beginnen		Customers buying a product again.
Cross-selling Lernen beginnen		Selling related products to existing customers.
Consumer analysis Lernen beginnen		Studying customer behavior and needs.
Brand stretching Lernen beginnen		Using a brand name for new products.
Brand extension Lernen beginnen		Expanding a brand into different product categories.
Brand families Lernen beginnen		Groups of related products under one brand.
Competitive edge/advantage Lernen beginnen		A superior position over rivals.
Outlays Lernen beginnen		Money spent on a business activity.
Lead times Lernen beginnen		Time between order and delivery.
Speed up deliveries Lernen beginnen		Make product shipments faster.
Break into/enter/penetrate a market Lernen beginnen		Start selling in a new market.
Stand out from/differentiate yourself from competition Lernen beginnen		Be distinct from rivals.
Measure up to competition Lernen beginnen		Perform at the same level as rivals.
Launch/bring out a product Lernen beginnen		Introduce a new product to the market.
Come up with an idea Lernen beginnen		Create or invent a new concept.
To bring down overheads Lernen beginnen		Reduce fixed operating costs.
To speed up deliveries Lernen beginnen		Increase delivery efficiency.
To break into/enter/penetrate a market Lernen beginnen		Gain market access for a product.
To be squeezed out of the market Lernen beginnen		Be pushed out by stronger competitors.
To come up against/ to take on/ outclass/succumb to/fight back against/ destroy the competition Lernen beginnen		Compete or struggle with other businesses.
A booming/thriving/healthy/buoyant market Lernen beginnen		A growing and profitable market.
Volatile/unpredictable market Lernen beginnen		A market that changes rapidly and unpredictably.
Weak/sluggish/flat/depressed market Lernen beginnen		A market with little activity or growth.
SWOT analysis Lernen beginnen		Evaluation of Strengths, Weaknesses, Opportunities, and Threats.
Premium price Lernen beginnen		A higher price due to perceived value.
Brand identity Lernen beginnen		The visible and emotional image of a brand.
Bring a customer round to an idea Lernen beginnen		Persuade someone to accept something.
Client’s mindset Lernen beginnen		The attitudes and beliefs of a customer.
A USP Lernen beginnen		Unique selling proposition; what makes a product stand out.
Price war Lernen beginnen		Competitors cutting prices to gain market share.
A leading brand Lernen beginnen		A top-performing brand in its category.
Standardization, to standardize Lernen beginnen		Making products or services uniform across markets.
Economies of scale Lernen beginnen		Cost advantages from large-scale production.
Cultural sensitivity Lernen beginnen		Awareness of cultural differences in marketing.
Market positioning Lernen beginnen		How a product is perceived in the market.
Emerging markets Lernen beginnen		Rapidly growing economies.
Market entry costs Lernen beginnen		Expenses required to enter a market.
Cultural norms Lernen beginnen		Common practices and values in a society.
Competitive position Lernen beginnen		A company's rank in the marketplace.
Competitive capabilities Lernen beginnen		Strengths that allow a company to compete.
Premium brand Lernen beginnen		A high-quality, high-priced brand.
Predominantly Lernen beginnen		Mainly or mostly.
To opt for sth Lernen beginnen		To choose something.
A distinct market Lernen beginnen		A clearly defined target market.
A paradigm Lernen beginnen		A model or pattern of thinking.
To be pragmatic Lernen beginnen		To be practical and realistic.
Corporate identity Lernen beginnen		The visual and cultural personality of a company.
Minimum, to minimize, minimal Lernen beginnen		The least possible amount.
A buzzword Lernen beginnen		A trendy or popular business term.
To be positioned Lernen beginnen		How a brand is placed in the consumer's mind.
To be inclined Lernen beginnen		To have a tendency or preference.
A paradox of choice Lernen beginnen		Too many options makes choosing harder.
Persuasive Lernen beginnen		Able to convince someone to act or agree.
To mislead Lernen beginnen		To give a false impression.
Well-being Lernen beginnen		The state of being healthy and happy.
A tactic Lernen beginnen		A short-term action to achieve a goal.
A decoy effect Lernen beginnen		A third option makes another more attractive.
To get one over on someone Lernen beginnen		To outsmart or deceive someone.
To buy into sth Lernen beginnen		To accept or support an idea.
To cancel out (the effects of sth) Lernen beginnen		To neutralize or balance something.
To have a trick up one’s sleeve Lernen beginnen		To have a secret plan or advantage.
To tap into sth Lernen beginnen		To use or exploit a resource or trend.
To have legal standing Lernen beginnen		To be recognized by law.
To be well-versed in sth Lernen beginnen		To be knowledgeable or skilled in something.
There’s more than meets the eye Lernen beginnen		There's a hidden or deeper aspect.
A household name Lernen beginnen		A brand or person known by almost everyone.
A pillar Lernen beginnen		A fundamental part or strong support.
A stroke of genius Lernen beginnen		A brilliant and clever idea.
Lucrative Lernen beginnen		Highly profitable.
To soar Lernen beginnen		To rise very quickly.
To divulge Lernen beginnen		To reveal or disclose information.
Seamless Lernen beginnen		Smooth and without interruption.
Black-hat techniques Lernen beginnen		Unethical marketing or SEO tactics.
Deceptive practices Lernen beginnen		Misleading or dishonest business actions.
To inflate the rankings Lernen beginnen		To falsely increase position or rating.
Basic vs dynamic e-mail marketing Lernen beginnen		Static vs interactive and personalized email campaigns.
To factor in sth (e.g. data) Lernen beginnen		To include something in a calculation or plan.
To scramble Lernen beginnen		To move quickly or struggle to act.
To staunch Lernen beginnen		To stop or restrict something, like a loss.
To step into the breach Lernen beginnen		To take over when needed urgently.
To rewrite the rules of sth Lernen beginnen		To completely change how something is done.
Avid Lernen beginnen		Enthusiastic and eager.
To fall flat Lernen beginnen		To fail to produce the intended effect.
To spark user-to-user discussion Lernen beginnen		To start conversations among users.
To shepherd sb back Lernen beginnen		To guide someone to return.
Name-brand companies Lernen beginnen		Well-known and reputable brands.
To stumble into sth Lernen beginnen		To enter or discover something by accident.
To glean Lernen beginnen		To gather information gradually.
To woo potential clients Lernen beginnen		To attract and persuade new customers.
To harness the medium Lernen beginnen		To use a platform or channel effectively.
Judiciously Lernen beginnen		Wisely and carefully.
A staffer Lernen beginnen		An employee, especially in media or politics.
To draw a crowd Lernen beginnen		To attract a lot of people.
To be hard to replicate Lernen beginnen		Difficult to copy or reproduce.
The upshot Lernen beginnen		The final result or conclusion.
Media spin Lernen beginnen		A biased interpretation presented by media.

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