→ Moja Lekcja → Start Lernen / Flashcards Herunterladen MP3

Frage		Antworten
advertising campaign Lernen beginnen		kampania reklamowa an organisation’ s programme of advertising activities over a particular period of time with specific aims
awareness Lernen beginnen		świadomość knowledge or understanding of a particular subject, situation or thing
boost Lernen beginnen		zwiększać, pobudzać to increase something such as production, sales or prices
brand Lernen beginnen		marka a name given to a product by a company so that the product can easily be recognized by its name or its design
brand image Lernen beginnen		wizerunek marki the collection of ideas and beliefs that people have about the brand
buzzword Lernen beginnen		modne powiedzonko a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
a downmarket product Lernen beginnen		produkt o niższej cenie a product that is cheap
durable Lernen beginnen		trwały if something is durable, it lasts a long time, even if it is used a lot
endorse Lernen beginnen		podpisać się, popierać a well known person endorses a product, they say in an advertisement how good they think it is. People will buy the product because they like or trust the person
fake Lernen beginnen		podróba a copy of an original product that is intended to deceive people into believing it is the real one
incentive Lernen beginnen		zachęta something which is used to encourage people to do something, especially to make them work harder, produce more or spend more money
launch Lernen beginnen		wprowadzać (na rynek) to show or make a new product available for sale for the first time
logo Lernen beginnen		logo a design or way of writing its name that a company or organization uses as its official sign on its products, advertising
profit margin Lernen beginnen		marża zysku the difference between the price that something is sold for and the cost of producing or buying it
packaging Lernen beginnen		opakowanie material, boxes used for wrapping goods to protect them, for example because they are being taken somewhere
purchase Lernen beginnen		zakup the act of buying something
reliable Lernen beginnen		wiarygodny someone or something that is reliable can be trusted or depended on
retail Lernen beginnen		sprzedaż the sale of goods to customers for their own use, rather than to shops
market segment Lernen beginnen		segment rynku a group of customers that share similar characteristics, such as age, income, interests
stock Lernen beginnen		asortyment/towar, zasób/zapas a supply of goods, kept for sale by a shop or the retailer
trend Lernen beginnen		tendencja the general way in which a particular situation is changing and developing
upmarket Lernen beginnen		ekskluzywny involving goods and services that are expensive and perhaps of good quality
value Lernen beginnen		wartość the amount of money something is worth
market challenger Lernen beginnen		pretendent rynkowy the second best selling product on the market
product range Lernen beginnen		zakres produktów the set of products made by a company
cancellation Lernen beginnen		anulowanie a decision or statement that a planned activity will not happen or that an agreement will be ended
jet lag Lernen beginnen		zmęczenie spowodowane różnicą czasu the tired and confused feeling that you can get after flying a very long distance
check in Lernen beginnen		zameldować się to go to the desk at a hotel or airport and say that you have arrived
lounge Lernen beginnen		poczekalnia (na lotnisku) a waiting room at an airport
boarding pass Lernen beginnen		karta pokładowa an official card that you have to show before you get onto a plane
business centre Lernen beginnen		Centrum biznesowe a place providing office facilities and services
economy class Lernen beginnen		klasa turystyczna/ekonomiczna (tańsza) the cheapest type of seats in a plane
business class Lernen beginnen		klasa biznesowa travelling conditions on an aircraft that are more expensive than tourist class but not as expensive as first class
put through Lernen beginnen		połączyć telefonicznie to connect someone to someone else on the telephone
reschedule Lernen beginnen		zmienić termin to arrange a new time or date for a meeting or event
departure Lernen beginnen		odlot, odjazd, wyjazd an act of leaving a place at the start of a journey
conference Lernen beginnen		konferencja a large formal meeting where a lot of people discuss important matters such as business
delay Lernen beginnen		opóźnienie the situation in which something does not happen or start when it should
reservation Lernen beginnen		rezerwacja an arrangement made so that a place is kept for you in a hotel, restaurants, plane etc.
timetable Lernen beginnen		rozkład (jazdy/lotów/rejsów) a list of the times at which buses, trans or planes arrive and leave
frequent flyer Lernen beginnen		często podróżujący someone who flies with a particular airline a lot and is often offered special advantages
agreement Lernen beginnen		umowa an arrangement to do something made by two or more companies
business card Lernen beginnen		wizytówka a card that show the business person’s name, position, company and address
joint venture Lernen beginnen		wspólne przedsięwzięcie a business activity begun by two or more people or companies working together
break down Lernen beginnen		psuć się/załamywać się to divide something such as a total amount into separate parts
decentralize Lernen beginnen		zdecentralizować to change the way a country, organization or industry is run
deregulate Lernen beginnen		deregulować to take away the rules that control something
downsized its workforce Lernen beginnen		zmniejszyła swoją siłę roboczą to make a company or organization smaller by reducing the number of workers
office layout Lernen beginnen		układ biura the way in which the different parts of something are arranged
reassess the situation Lernen beginnen		ponownie ocenia sytuację to carefully consider a situation, person, or problem again in order to make a judgment
redevelop Lernen beginnen		przebudować to improve an area that is in bad condition by destroying or improvingold buildings and building new ones
relaunch the product Lernen beginnen		uruchom ponownie produkt a new attempt to sell a product, especially in a slightly different way
relocating their operations Lernen beginnen		przeniesienie swojej działalności to move activity to a different place, or to make someone or something do this
restructure the company Lernen beginnen		zrestrukturyzować firmę to organize something such as a company in a different way so that it will operate better
retrain all staff Lernen beginnen		przekwalifikować cały personel or to teach all the employees, new skills that are needed for a job
the bottom line Lernen beginnen		dolna linia the amount of money that a business makes or loses
trailblazer Lernen beginnen		pionier someone who is the first to do something or to discover something
turnaround Lernen beginnen		finansowe uzdrowienie spółki an important change in a situation that causes it to improve
update Lernen beginnen		aktualizacja to add the most recent information
upgrade the product / service Lernen beginnen		uaktualnić produkt/usługę to improve the quality of a service or product
delayering Lernen beginnen		redukcja kadry kierowniczej a reduction in the number of levels of management within an organization
lean business Lernen beginnen		chudy biznes xd the one that spends as little money and employs as few workers as possible so that it will make a good profit
flat structure Lernen beginnen		płaska struktura with as few levels as possible
middle management Lernen beginnen		kierownictwo średniego szczebla the ones who are in charge of parts of an organization and have less authority than the most senior ones
front-line employees Lernen beginnen		pracownicy pierwszej linii first contact staff
empowerment Lernen beginnen		upoważnienie / wzmacnianie / umożliwianie giving a person or organization the legal authority to do something
acquisition Lernen beginnen		przejęcie / akwizycja / nabycie he process of buying something or obtaining it in some other way
takeover Lernen beginnen		przejąć (np. inną firmę) a situation in which one company takes control of another company bybuying a majority of its shares
intellectual property Lernen beginnen		własność intelektualna something that someone has created or invented and that no one else is legally allowed to make, copy, or sell
core competencies Lernen beginnen		Kompetencje kluczowe basic abilities
accomplishment Lernen beginnen		osiągnięcie sth that has been achieved
to appeal Lernen beginnen		przyciągać to attract
assembly line Lernen beginnen		linia produkcyjna production line
to boost Lernen beginnen		zwiększyć (szybko) to increase rapidly
call centre Lernen beginnen		centrum telefoniczne an office where people answer questions and solve problems on the phone
celebratory fund Lernen beginnen		uroczysty fundusz an amount of money that is used to organize events in a company
decentralization Lernen beginnen		decentralizacja removing the centre in favour of a more democratic structure of an organization
emphasis Lernen beginnen		nacisk special importance attached to sth
to emphasize Lernen beginnen		podkreślenie to stress, to highlight the importance of sth
empowerment Lernen beginnen		upoważnienie / wzmacnianie / umożliwianie giving power to individuals so that they can make important decisions
to engage Lernen beginnen		zaręczać się to involve, to make sb interested
faculty Lernen beginnen		wydział one of the divisions of a university, eg faculty of law
to gain Lernen beginnen		zyskać to receive, to get
gourmet Lernen beginnen		smakosz fine, exotic food and drink
H&R Lernen beginnen		zasoby ludzkie Human Resources
headquarters Lernen beginnen		siedziba the head office or the main building of a company
incentive Lernen beginnen		zachęta sth that motivates and stimulates people to act
objective Lernen beginnen		cel aim, purpose, target
outlet Lernen beginnen		rynek zbytu, outlet a place from which goods are sold
parent company Lernen beginnen		spółka-matka a company that at least half owns another company
perk Lernen beginnen		korzyść/świadczenie (dodatkowe) an advantage or an extra such as a car, mobile phone or laptop that you are given to do your job
PR Lernen beginnen		Public Relations
prominent Lernen beginnen		wybitny leading, important, well-known
purpose-built Lernen beginnen		zbudowany specjalnie built for a particular purpose
R&D Lernen beginnen		dział badań i rozwoju Research and Development
to relocate Lernen beginnen		przenieść to move to a new location
revenue Lernen beginnen		przychód (firmy) money that a business receives for selling goods or services
reward Lernen beginnen		nagroda sth that is given as a prize
service centre Lernen beginnen		Centrum Obsługi a place where faulty goods are repaired
side effect Lernen beginnen		efekt uboczny an unwanted result of an action
subsidiary Lernen beginnen		spółka zależna a company that is at least 50% owned by another company
survey Lernen beginnen		badanie a set of questions given to a group of people to find out what their opinions are
town council Lernen beginnen		Rada Miejska local authority governing a town
voluntary Lernen beginnen		nadobowiązkowe non-obligatory
warehouse Lernen beginnen		magazyn a place used for storing products
workforce Lernen beginnen		siła robocza all the people who work for an organization
advertorial Lernen beginnen		reklama (w gazecie) an advertisement in a newspaper or magazine which is designed to look like an objective article written by the journalists of that newspaper
banner ad Lernen beginnen		baner reklamowy an advertisement appearing on a web page in the form of a bar, column or box
billboard (ame)/ hoarding (bre) Lernen beginnen		billboard a large board in a public place, used to display advertisements
commercial Lernen beginnen		reklama (TV/radio) a television or radio advertisement
endorsement Lernen beginnen		poparcie the use of a well-known person to advertise a product
leaflet / flyer Lernen beginnen		ulotka / ulotka a piece of paper containing information or advertising, usually distributed free
mailshot Lernen beginnen		druki reklamowe promotional material sent in the form of a letter or email to a large number of people at one time
point-of-sale Lernen beginnen		punkt sprzedaży the place at which retail transactions are carried out
pop-up Lernen beginnen		wyskakujące okienko a new window which opens quickly on a computer screen in front of what you are working on, especially one generated for the purpose of advertising
product placement Lernen beginnen		lokowanie produktu a way of advertising a product by supplying it for use in films or television programmes
publicity stunt Lernen beginnen		chwyt reklamowy something unusual done to attract attention
sample Lernen beginnen		próbka reklamowa a small amount of something given to a potential customer
slogan Lernen beginnen		slogan a short, easily remembered phrase, especially one used in advertising
sponsorship Lernen beginnen		sponsorowanie financial support received from a person or organisation in return for advertising
subliminal advertising Lernen beginnen		reklama podprogowa? an image fleshed onto a screen very quickly so that people are influenced without noticing it
target audience Lernen beginnen		grupa docelowa a particular group at which a product such as a film or advertisement is aimed
ups (unique selling points) Lernen beginnen		ups (unikalne zalety) aspects of a product that make it different from the competing products
viral advertising Lernen beginnen		reklama wirusowa a way of advertising in which an image, video, piece of information is circulated from one internet user to another
word of mouth Lernen beginnen		plotka spoken communication as a means of transmitting information
bank statement Lernen beginnen		wyciąg z konta a document showing the money that has gone into and out of your account
receipt Lernen beginnen		pokwitowanie a written statement showing that you received money, goods or services
bill Lernen beginnen		rachunek a list showing how much you have to pay for goods or services received
overdraft Lernen beginnen		przekroczenie konta bankowego a deficit in a bank account caused by drawing more money than an account holds
interest Lernen beginnen		odsetki (długu) an amount paid by a borrower to a lender
to owe Lernen beginnen		być dłużnym to need to repay money
equity stake Lernen beginnen		pakiet akcji money risked or invested in a business
recession Lernen beginnen		recesja time when an economy or industry is doing badly
shares Lernen beginnen		akcje one of the parts into which ownership of a company is divided
debt Lernen beginnen		dług money that a person or organization owes to another
stock market Lernen beginnen		Giełda Papierów Wartościowych a place where shares are bought and sold
forecast Lernen beginnen		prognoza a description what is likely to happen in the future
bankruptcy Lernen beginnen		bankructwo when someone is unable to pay their debts
dividend Lernen beginnen		dywidenda a part of profits paid to shareholders
turnover Lernen beginnen		obrót amount of business done in a particular period
profit margin Lernen beginnen		marża zysku the difference between the price that something is sold for and the cost of producing
downturn Lernen beginnen		spadek koniunktury the part of economic cycle when prices or value of stocks fall
return Lernen beginnen		wysokość zysku z inwestycji the amount of profit made from an investment
securities Lernen beginnen		papiery wartościowe financial investments such as bonds or shares
commodities Lernen beginnen		Surowce products that can be sold to make a profit e.g. farm product or metals
income Lernen beginnen		dochód money that you earn from your job or receive from investments
whizz-kid Lernen beginnen		świstak lol, geniusz a young person who is very skilled or successful at something
wheeler-dealer Lernen beginnen		łeb do interesów someone who does a lot of complicated business transactions
bear market Lernen beginnen		bessa a financial market in which prices are falling
bull market Lernen beginnen		hossa a financial market in which prices are rising
volatility Lernen beginnen		zmienność sudden and quick changes
to soar Lernen beginnen		rosnąć / zwyżkować to rise dramatically
to plummet Lernen beginnen		runąć / spadać w dół to fall dramatically
to level off Lernen beginnen		wyrównywać się to become steady
a bid Lernen beginnen		oferta an offer to buy something
pitch Lernen beginnen		przekonująca prezentacja sprzedażowa a persuasive sales presentation
wealthy Lernen beginnen		zamożny rich, affluent
tycoon Lernen beginnen		potentat wealthy business person
entrepreneur Lernen beginnen		przedsiębiorca someone who starts a company and takes risk to make a profit
shareholder Lernen beginnen		udziałowiec, akcjonariusz someone who owns shares in a company
asset Lernen beginnen		atut, zaleta, mocny punkt, cenny nabytek something belonging to an individual or a business that has some value
revenue Lernen beginnen		przychód money that a business or organization receives over a period of time
adapt Lernen beginnen		przystosować się to adjust oneself to different conditions, environment etc.
assignment Lernen beginnen		zadanie, delegacja when someone is given a particular job or task, or sent to work in a particular place
awareness Lernen beginnen		świadomość knowledge or understanding of a particular subject, situation or thing
behaviour Lernen beginnen		zachowanie the range of actions and mannerisms made by individuals, organisms in conjunction with themselves or their environment
culture Lernen beginnen		kultura the attitudes or beliefs that are shared by a particular group of people or in a particular organisation
cultural diversity Lernen beginnen		różnorodność kulturowa the cultural variety and cultural differences that exist in the world, a society, or an institution
to delegate Lernen beginnen		delegować to entrust duties, right to somebody
flexible Lernen beginnen		elastyczne easily changed to suit new conditions, adaptable
fluent Lernen beginnen		biegły, płynny able to speak smoothly and readily
protocol Lernen beginnen		protokół code of behaviour, etiquette
punctuality Lernen beginnen		punktualność being able to complete a required task or fulfil an obligation before or at a previously designated time
subculture Lernen beginnen		subkultura a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture

Moja lekcja

Sie müssen eingeloggt sein, um einen Kommentar zu schreiben.

Mehr