Moja lekcja

awareness

Awareness is the state of knowing or noticing things.

app

An app is a kind of software that a user can easily download to a mobile device to perform a particular task.

bounce rate

A bounce rate is the percentage of people who visit a website and then leave after viewing only one page.

buzz

Buzz is general, ongoing discussion about something among a group of people or in the media.

content

Content is the information that appears on a website.

conversion

Conversion is the act of turning visitors to a website into paying customers.

crowdsourcing

Crowdsourcing is the activity of receiving help or information from multiple people, usually over the Internet. These people may or may not receive payment in return.

curate

To curate means to select items from among a large number of possibilities for other people to consume and enjoy.

decline

A decline is the process of becoming smaller in amount.

decrease

To decrease is to become smaller in number or value.

discussion board

A discussion board is a section of a website where users join to have a public discussion about a particular topic of interest and where they can read or leave messages.

editorial

An editorial blog is one that contains articles expressing the opinion of the publisher.

engage

To engage someone is to attract and maintain his or her attention.

exposure

Exposure is the state of being seen or noticed.

feed

A feed is a system that provides subscribers with regularly updated content.

fluctuate

To fluctuate is to change regularly.

gatekeeper

A gatekeeper is a person or organization that has the power to decide who has access to something.

hybrid media

Hybrid media is a communication strategy that combines the use of traditional media and new media so as to pass on content more effectively.

imaginable

Something is imaginable when it is possible to be thought of or believed.

impression

An impression is an instance in which an online user views particular content.

interface

An interface is the presentation of a piece of software on a screen of a mobile device.

link

A link is a reference in an electronic document or webpage that activates another webpage or document when someone clicks on it.

new visitor

A new visitor is a user who navigates a website for the first time on a specific device.

news feed

A news feed is an ongoing transmission of data that provides information about people or current events.

page view

A page view is a single page a visitor views or reloads once he or she visits a website. For example, if a visitor views a page and then refreshes it, this is tracked as an additional page view.

password

A password is a secret word, phrase or set of characters that is used for authentication.

persuasion

Persuasion is the process of convincing someone to do or believe something.

plug

in

plummet

To plummet is to fall very low very quickly.

presence

Presence refers to the existence of something or someone in a particular place.

privately

When something is done privately, it is intended only for one person or specific group.

public relations

Public relations is the practice and methods used to inform the public about an individual, organization, product, service, etc. in order to create a favorable image about it.

referral

A referral is a link on a website that refers visitors to another site through a link.

represent

To represent an idea is to express a belief in that idea.

resolution

Resolution is a measurement of the clarity and detail in a photograph or video.

retention

Retention is the act of ensuring customers of a brand keep buying products from that brand.

returning visitor

A returning visitor is a user who has visited a website before.

rise

A rise is the process of increasing in quality or amount.

sentiment

A sentiment is a belief or attitude that someone has about something.

shift

A shift refers to a movement from one position to another.

spike

To spike is to increase by a large quantity very quickly before becoming lower or smaller again.

stabilize

To stabilize is to become balanced.

steady

If a value is steady, it is changing unvaryingly.

traditional media

Traditional media is all the means of communication that existed before the Internet which typically involve one source that broadcasts to multiple receivers, i.e. television, radio, newspapers, magazines.

traffic

Traffic refers to the volume of visitors a particular online site receives in a given period.

unique visitor

A unique visitor is a user who has visited a website at least once within a given period of time on a particular device.