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Frage		Antworten
brand stretching Lernen beginnen		using an existing name on another type of product
brand loyalty Lernen beginnen		the tendency to always buy a particular brand
brand image Lernen beginnen		the ideas and beliefs people have about a brand
brand awareness Lernen beginnen		how familiar people are with a brand (or its logo and slogan)
product launch Lernen beginnen		the introduction of a product to the market
product lifecycle Lernen beginnen		the length of time people continue to buy a product
product range Lernen beginnen		the set of products made by a company
product placement Lernen beginnen		when products are used in films or TV programmes
product endorsement Lernen beginnen		the use of a well-known person to advertise products
market leader Lernen beginnen		the best-selling product or brand in a market
market research Lernen beginnen		information about what consumers want or need
market share Lernen beginnen		the percentage of sales a company has
market challenger Lernen beginnen		the second best-selling product or brand in a market
market segment Lernen beginnen		customers of a similar age, income level or social group
market follower Lernen beginnen		a company that follows what the leader in its sector does
peak travel Lernen beginnen		when the largest number of people are traveling
subsidiary Lernen beginnen		a company which is at least half-owned by another company
factory / plant Lernen beginnen		a large builging or group of buildings where goods are made
call centre Lernen beginnen		an office where people answer questions and make sales over the phone
service centre Lernen beginnen		a place where faulty products are mended
headquarters / head office Lernen beginnen		the main office or building of a company
distribution centre Lernen beginnen		a building from which goods or supplies are sent to factories, shops or customers
warehouse Lernen beginnen		a building for storing goods in large quantities
outlet Lernen beginnen		a place through which product are sold
publicity stunt / gimmick Lernen beginnen		an organized action designed to attract potencial clients' attention
demand Lernen beginnen		what customers actually want from the market
supply Lernen beginnen		what the market actually offers to customers
budget Lernen beginnen		money for an advertising over a particular period of time
marketing mix Lernen beginnen		a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
parent company Lernen beginnen		a company that created companies under it and controls them
pitch Lernen beginnen		what the sales rep says to the potential customer
repositioning Lernen beginnen		changing an image and strategy of brand or product in a market
merchandising Lernen beginnen		the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
to check in Lernen beginnen		go to desk at a hotel / airport to say you have arrived
frequent flyer points Lernen beginnen		award by airlines to reward customer loyalty
lounge Lernen beginnen		a room in a hotel / an airport where people can sit and relax
upgrade Lernen beginnen		change to a better seat or level of service
boarding pass Lernen beginnen		a card you mast show in order to get on a plane
ground staff Lernen beginnen		all the people who work at an airport, but not the pilots or cabin crew
initiatives Lernen beginnen		important new plans to achieve an aim
accomplishements Lernen beginnen		success in doing something
autonomy Lernen beginnen		independence / freedom to make your own decisions
empowerment Lernen beginnen		giving people the power to do something
faculty Lernen beginnen		teaching staff
slogan Lernen beginnen		a short phrase that is easy to remember
press coverage Lernen beginnen		newspapers and magazines
design features Lernen beginnen		an important, interesting or typical part of something
campaign Lernen beginnen		a promotional, advertising activity over a particular period of time
suppliers Lernen beginnen		people or companies who / which deliver services
department Lernen beginnen		a larger organisation is often divided into smaller units, reffered to us...
marketing Lernen beginnen		matching what the business organization produces with what customers want
niche Lernen beginnen		a small, specialised part of a market
junk mail Lernen beginnen		letters about products and services which you haven't ask for and probably don't want
hype Lernen beginnen		promoting a product or service with exaggerated or intensive publicity
brand Lernen beginnen		a product which can be recognized by its name
upmarket Lernen beginnen		aiming at the luxury end of the market
downmarket Lernen beginnen		aiming at the mass end of the market
sponsorship Lernen beginnen		supporting a cultural or sporting enterprise in return for advertising
crowded market Lernen beginnen		one with too many competing products
reposition Lernen beginnen		change the image of product or service
mailshot Lernen beginnen		when the same letter is sent to a large number of possible buyers
brochure Lernen beginnen		a booklet giving information about company's products or services
junky Lernen beginnen		drug addict
introduction, growth, maturity, decline Lernen beginnen		particular stages in product's existance consist of...
shareholders Lernen beginnen		people owning shares in a company
wholesaler Lernen beginnen		a business selling products to other shops or business, not individual customers
agenda Lernen beginnen		a plan of the meeting
item on the agenda Lernen beginnen		a particular point on the plan of the meeting
a red-eye flight Lernen beginnen		the flight which is very early, at the crack of dawn
a white knuckle flight Lernen beginnen		the flight which is scary, with turbulences
open ticket Lernen beginnen		the ticket without specified date of return
a cheaper ticket oprion Lernen beginnen		the ticket with a discount
to receive a stand-by passenger status Lernen beginnen		status by which you can fly only if some passenger doesn't show up and his seat happens to be free

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