Unit 4

disruptive technology

przełomowy (In technology it refers to an innovation that creates a new market)

disruptive

destrukcyjne (usually refers to causing problems and preventing something from continuing in its usual way)

innovation

innowacja, nowatorstwo (activities aimed at creating something new)

"In the cloud"

"W chmurze" (it refers to having space for storing information on the internet, rather than on your own computer)

data dump

zrzut danych (act of copying information from one computer to another)

data mining

pozyskiwanie danych (it is an examination of large amounts of data for example about their preferences)

conversion

konwersja, przeliczenie, przełożenie (in digital marketing is the number of generated sales in relation to number of visits to a website)

computing

umiejętności obsługi komputera (the activity, study, or job of using computers)

tool

narzędzie (refers to a piece of software designed to do a particular task. But it can also be a piece of equipment, device or skill for doing your job)

digital marketing platform (DMP)

platforma marketingu cyfrowego (DMP) (way of using digital platforms to promote some goods to specific customers)

disruptor

w technologii- rzecz przełomowa, zastępująca starą technologię

prediction, forecast

prognoza

prdictable

do przewidzenia

predictive

proroczy

convert

przekształcać (to change something into a different form, or to change something so that it can be used for a different purpose or in a different way)

personalisation

personalizacja (adjust something to the preferences of a specific person)

irritating/ annoying

drażniący / denerwujący (making somebody slightly angry)

analyse

analizować (to exmine or think about something very carefully, in order to understand it)

prediction

przewidywanie (a statement of what somebody think that will happen)

visual

wizualny (related to seeing)

analytics

analityka

analysts

analitycy

complaints

uskarżanie się, skargi

initial cost

wstępny (początkowy) koszt

prefer to

preferować

propose

zaproponować

proposal

tutaj: wniosek

recommend

polecić

ease issue

złagodzić problem

solution

rozwiązanie

recover something

odzyskać coś

dominator

dominujący (talks and never listens)

non-responder

nie-odpowiadający (only listens, but never says a word)

contradictor

oponent (disagrees with everything you say)

Joker

Żartowniś (constantly tells jokes)

Analyser

Analizator (goes in too much boring details)

Technology user

Użytkownik technologii (always on the phone)

accept and adapt

zaakceptuj i dostosuj się

Intervene and control

Interweniuj i kontroluj

positional negotiation

negocjacja pozycyjna (strategy in which you have a particular idea and look for ways in which you and the other person can agree, You focus on what is best for you and try to achieve the result you want)

principled negotiation

negocjacje oparte na zasadach (strategy in which you look for common interests, consider the needs and values of others and focus on getting a result that is good for both of you and on keeping and improving your relationship with the other person)

assess

oszacować