4.1

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Frage English Antworten English
consisting of several separate parts rather than a whole (adjective)
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Fragmented
to take the place or position of something or someone (verb)
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to Displace
to add excitement or interest to something and so enable a company to be in a stronger position (verb)
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to Inject
to stop doing something because there are too many problems and it is impossible to continue (verb)
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to Abandon
to change a company's image through rebranding so that people think about it differently (verb)
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to Reposition
to buy and use goods, services, energy or natural materials (verb)
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to Consume
an important part of something that makes it possible to work properly or continue to exist (noun)
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Mainstay
the period of time during which something like a company will survive and be viable (noun)
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Lifespan
able to change quickly and do things differently when necessary because of customer demands and changes in the market (adjective)
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Agile
made for or used for only one particular purpose (adjective)
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Dedicated
a product or service that is completely new and becomes popular very quickly (noun phrase)
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Game changer
the process of using digital technologies to create new or modify existing business processes (noun phrase)
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Digital transformation
a particular form of putting money aside to make investments in innovative products or other companies (noun phrase)
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Venture fund
the general situation in which money-earning activities take place (noun phrase)
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Business landscape
organizations that have been in business for many years (noun phrase)
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Established companies
a way of doing something in a new and original way that perhaps has never been tried before (noun phrase)
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Novel approach
new technologies or ideas that are introduced into markets to replace traditional solutions (noun phrase)
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Disruptive innovation
to change the way a company presents itself to customers (verb phrase)
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to Reposition themselves

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