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Frage		Antworten
ad blocking Lernen beginnen		the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency Lernen beginnen		a company that produces advertisements
advertising campaign Lernen beginnen		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware Lernen beginnen		software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration Lernen beginnen		repetition of a sound
alluring Lernen beginnen		attractive; also fetching
banner Lernen beginnen		an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore Lernen beginnen		a huge number of products on sale at ridiculously low prices
billboards Lernen beginnen		(US) very large boards used for advertising
hoardings Lernen beginnen		(UK) very large boards used for advertising
blatant lie Lernen beginnen		very obvious and intentional lie
bombard Lernen beginnen		to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash Lernen beginnen		to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand Lernen beginnen		a type of product made by a particular company and sold under a particular name
brand awareness Lernen beginnen		the degree to which people are familiar with or prefer a particular brand
catchy jingles Lernen beginnen		easy to remember tune or song
classified ads Lernen beginnen		a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait Lernen beginnen		content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break Lernen beginnen		a short interruption of a television or radio programme to broadcast advertisements
consumer goods Lernen beginnen		products that people buy for their own use
creative brief Lernen beginnen		a document that gives details of what should be considered when something is being designed or advertised
direct mail Lernen beginnen		the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing Lernen beginnen		the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching Lernen beginnen		attractive; also alluring
flyers Lernen beginnen		sheets of printed information advertising something
good/best value for money Lernen beginnen		(UK) used in reference to something that is well worth the money spent on it
implicit Lernen beginnen		suggested but not communicated directly
in the lap of luxury Lernen beginnen		in a very luxurious way
informative Lernen beginnen		providing a lot of useful information
innovative Lernen beginnen		original and interesting
logo Lernen beginnen		a design or symbol used by a company to advertise its products
mail shot Lernen beginnen		the posting of advertising or similar material to a lot of people at one time
marketing strategy Lernen beginnen		a plan of action designed to promote and sell a product or service
misleading Lernen beginnen		causing someone to believe something that is not true
opulent Lernen beginnen		rich and special (relating to lifestyle)
to plug Lernen beginnen		to advertise
pop-up advertisements Lernen beginnen		an ad that displays in a new browser window
positioning Lernen beginnen		the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement Lernen beginnen		the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement Lernen beginnen		a way of advertising a product by supplying it for use in films or television programmes
proven Lernen beginnen		shown by research
rock-bottom prices Lernen beginnen		extremely low prices
sandwich boards Lernen beginnen		advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing Lernen beginnen		words written in the sky using smoke from a plane
slogan Lernen beginnen		a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising Lernen beginnen		a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam Lernen beginnen		unwanted email, usually advertisements
sponsorship Lernen beginnen		the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art Lernen beginnen		use the very latest technology
subtle Lernen beginnen		not loud, bright, noticeable, or obvious in any way
sumptuous Lernen beginnen		rich and special (usually with words relating to food and furnishings)
tantalising Lernen beginnen		making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience Lernen beginnen		the particular group of people to which an advertisement or a product is directed
text message advertising Lernen beginnen		a form of marketing that businesses use to send promotions to customers via text messages
to exploit Lernen beginnen		to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself Lernen beginnen		allow yourself something enjoyable
to pamper yourself Lernen beginnen		treat yourself to something luxurious
to put/leave other candidates in the shade Lernen beginnen		make candidates from other courses seem insignificant
to stand out in the crowd Lernen beginnen		to be noticed
trailers Lernen beginnen		brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials Lernen beginnen		an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous Lernen beginnen		(formal or humorous) seeming to be everywhere
unsurpassed Lernen beginnen		the best there is
USP (unique selling proposition/point) Lernen beginnen		a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog Lernen beginnen		a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth Lernen beginnen		when people hear about something from their friends, people they work with etc
commitment/consistency Lernen beginnen		(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof Lernen beginnen		(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity Lernen beginnen		(in persuasion principles) a general human quality that makes people return favours
scarcity Lernen beginnen		(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority Lernen beginnen		(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking Lernen beginnen		(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

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