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Lernen beginnen

Frage		Antworten
the tendency to always buy a particular brand Lernen beginnen		brand loyalty
how familiar people are with a brand Lernen beginnen		brand awareness
the ideas and beliefs people have about a brand Lernen beginnen		brand image
using an existing name on another type of product Lernen beginnen		brand stretching
the title given to a product by the company that makes it Lernen beginnen		brand name
the introduction of a product to the market Lernen beginnen		product launch
the length of time people continue to buy a product Lernen beginnen		product lifecycle
the set of products made by a company Lernen beginnen		product range
when products are used in films or TV programmes Lernen beginnen		product placement
the use of a well-known person to advertise products Lernen beginnen		product endorsement
the best-selling product or brand in a market Lernen beginnen		market leader
information about what consumers want or need Lernen beginnen		market research
the percentage of sales a company has Lernen beginnen		market share
the second best-selling product or brand in a market Lernen beginnen		market challenger
customers of a similar age, income level or social group Lernen beginnen		market segment
to become completely known, felt, or understood. Lernen beginnen		to sink in
to lose your job because your employer no longer needs you Lernen beginnen		to be made redundant
losing a job because of the companies problem Lernen beginnen		being laid off
change without progress Lernen beginnen		a sideways move

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