→ Business Handbook - Unit 3 - Corporate Structures And Strategy → Start Lernen / Flashcards Herunterladen MP3

Frage		Antworten
strategic planning Lernen beginnen		is concerned with longer term and "the big picture". done by top and middle menagers
operational planning Lernen beginnen		translating the general, long-term goals into more specific, concrete objecitves. done by middle and supervisory menagers
SWOT analysis Lernen beginnen		internal Strengths and Weaknesses and external Opportunities and Threats
company structure Lernen beginnen		by function, product, customer type, geographical area
management hierarchy Lernen beginnen		chain of command
top manager Lernen beginnen		senior menager
CEO Lernen beginnen		Chief executive officer
COO Lernen beginnen		chief operating officer
top management Lernen beginnen		set a direction of the organization and aim to inspire employees with their vision for the company's future
middle management Lernen beginnen		are in charge of department, division, branch etc. they develop detailed plans and procedures based on the firm's overall strategy
supervisory (first-line) management Lernen beginnen		supervisor, team leader, section chief
first-line management Lernen beginnen		are responsible for assigning non-managerial employees to specific jobs and evaluating their performance.
large custormers Lernen beginnen		key accounts
the grassroots Lernen beginnen		the ordinary people in an organization
subordinates Lernen beginnen		people supervise by supervisor
core business Lernen beginnen		the main activity of the company that generates most of its profits
shareholder value Lernen beginnen		financial benefits for the owners of the company
product portfolio Lernen beginnen		the whole range of products that the company sells
brand loyalty Lernen beginnen		when consumers are faithfull to a particular product
cost centre Lernen beginnen		a business unit that spends money but does not generate revenue
earnings growth Lernen beginnen		a continuing increase in profit
mission statement Lernen beginnen		senior management's vision for the company
distribution channel Lernen beginnen		how a product gets from the manufacturer to the end-user
coordinate Lernen beginnen		organise people so that they work together effectively
assign Lernen beginnen		give someone a job to do
implement Lernen beginnen		carry out
ensure Lernen beginnen		make certain that something happens
adapt Lernen beginnen		change something to fit a new situation
monitor Lernen beginnen		watch and measure sth carefully for a period of time to see how things changes
evaluate Lernen beginnen		think about or test sth before deciding its value, suitability or effectiveness
determine Lernen beginnen		control what sth will be; officially decide sth; find out
state-of-the-art products Lernen beginnen		cutting edge products
tailor-made products Lernen beginnen		customized products
one-stop shop Lernen beginnen		all services provided in one place
a lack of managerial depth Lernen beginnen		a lack of amount of knowledge and experience
outdated Lernen beginnen		old fashioned
workflow Lernen beginnen		progress of work done
direct costs Lernen beginnen		production costs
indirect costs Lernen beginnen		overhead costs
shortage Lernen beginnen		a situation when you don't have enough of sth
over- reliance Lernen beginnen		depending too much on sth
sales staff Lernen beginnen		reps
saturation Lernen beginnen		when everyone who wants a product already has it
SMART Lernen beginnen		specific, measurable, agreed, realistic, time-specific

Business Handbook - unit 3 - corporate structures and strategy

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