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Lernen beginnen

Frage		Antworten
consumer who shows no loyalty to a particular brand, but changes among competing products Lernen beginnen		brand-switcher
public's beliefs and perceptions about a particular product Lernen beginnen		brand image
commitment of consumers to a particular brand Lernen beginnen		brand loyalty
small amount of a new product given to consumers to encourage them to try it Lernen beginnen		free sample
first time a consumer buys a product to see what it's like Lernen beginnen		initial trial
popular product sold with no profit, in order to attract customers to a store Lernen beginnen		loss leader
strongly influenced by the price when buying goods or services Lernen beginnen		price-conscious
average length of time between a consumer's repeat purchases of the same product Lernen beginnen		purchasing cycle
certificate offering consumers a price reduction on a particular product Lernen beginnen		redeemable coupon
przyciągać klientów Lernen beginnen		to attract customers
przeciwdziałać promocji konkurenta Lernen beginnen		to counter a competitor's promotion
utrzymać udział w rynku Lernen beginnen		to maintain market share
zaoferować obniżenie ceny Lernen beginnen		to offer a price reduction
pobudzenie sprzedaży Lernen beginnen		to stimulate sales
wypróbować nowy produkt Lernen beginnen		to try out a new product

sales promotions