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Frage		Antworten
value for money Lernen beginnen		wart swojej ceny
upmarket, luxurious goods of very high quality Lernen beginnen		ekskluzywne, luksusowe towary wysokiej jakości
timeless Lernen beginnen		ponadczasowy
well-made, well-done Lernen beginnen		dobrze wykonane, dobrze zrobione
classic Lernen beginnen		klasyczny / klasyczna
durable Lernen beginnen		trwały
inexpensive Lernen beginnen		tani
reliable Lernen beginnen		wiarygodny
stylish Lernen beginnen		stylowy
fashionable / trendy Lernen beginnen		modne / trendy
sophisticated Lernen beginnen		wyrafinowany
loyalty Consumers who always buy Sony when they need a new TV are showing brand loyalty. Lernen beginnen		lojalność the tendency to always buy a particular brand
image The image of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive. Lernen beginnen		obraz / wizerunek how familiar people are with a brand (or its slogan and logo
stretching A fashion designer who launches his or her own perfume is an example of brand stretching. Lernen beginnen		sprzedaż w kolejnych sektorach using an existing name on another type of product
awareness No one recognises our logo or slogan. We need to spend more on advertising to raise brand awarness. Lernen beginnen		świadomość the ideas and beliefs people have about a brand
launch a new product Lernen beginnen		wprowadzić nowy produkt the introduction of a product to the market
lifecycle A product lifecycle consists of introduction, growth, maturity and decline. Lernen beginnen		cykl życia the length of time people continue to buy a product
range of products Tesco's wide range means that it appeals to all sectors of the UK market. Lernen beginnen		Zakres produktów the set of products made by a company
placement The use of Aston Martin cars and Sony computers in James Bond films are examples of product placement. Lernen beginnen		umieszczenie when products are used in films or TV programmes
endorsement George Clooney advertising Nespresso is an example of endorsement. Lernen beginnen		wsparcie the use of a well-known person to advertise products
research Lernen beginnen		badania information about what consumers want or need
share Lernen beginnen		akcja, udział the percentage of sales a company has
segment Lernen beginnen		sektor customers of a similar age, income level or social group
involve Market research involves obtaining information anout what consumers want or need. Lernen beginnen		angażować
obtain Lernen beginnen		uzyskać
postpone Lernen beginnen		odraczać
display Lernen beginnen		wystawa sklepowa

Unit 1 Brands

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